It’s clear that Twitter has been proven as a social media marketing tool, from the success of Dell to recent reports demonstrating the usefulness of the microblogging platform. So Buddy Media, the social media company used by brands and agencies alike, has created a Twitter Management System. This lets advertisers tap into Twitter as well as analyze the subsequent data for engagement purposes.
Some of the features to be included in Buddy Media’s Twitter Management system will be the ability to measure and identify various Twitter trends around your brand, as well as the ability to track your performance and trends across your Twitter followers, other mentions, and retweets. The Twitter Management System will also track basics, such as volume and frequency of click-through rates from links posted on Twitter. Other services include the option to schedule tweets and create profiles for brand families, which breaks down to multiple-Twitter account management.
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