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The Super Bowl Sets a Social Media Record with 10,000 Tweets a Second [STATS]

Neil Vidyarthi — Mon, 06 Feb 2012 10:14:54 +0000

The closing moments of Super Bowl XLVI, which saw the New York Giants come from behind to edge the New England Patriots 21-17 with a last-minute touchdown, were so dramatic that they set a new tweets per second (TPS) record on Twitter.

The final three minutes of the Super Bowl saw Twitter users firing off tweets at an average of 10,000 per second, which is an all-time peak for a sporting event on the network.

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White House to Say Farewell to Social Media-Savvy CTO

Devon Glenn — Mon, 30 Jan 2012 16:33:55 +0000

It’s the end of the first term for the Obama administration, and the end of an era for the Office of Science and Technology Policy. Aneesh Chopra, the White House’s first-ever chief technology officer, has announced his resignation.

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Twitter: Where People Go to Complain About Other Social Networks

Devon Glenn — Mon, 30 Jan 2012 14:51:20 +0000

It’s no wonder that people turn to Twitter for tech support. In the heat of a frustrating moment, it is much easier to fire off a quick question on Twitter than to wait on hold for an operator. But how effective is the microblogging site as a customer service tool? Here’s how Spotify, LinkedIn, Pinterest and Yelp handled some tough customers.

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What Are People Saying About SOPA on Google+, Facebook and Twitter?

Neil Vidyarthi — Thu, 19 Jan 2012 09:17:49 +0000

Unless you’ve been hiding in your IP-hidden digital cave for the last few weeks, you’re probably aware that the Internet is currently rife with protests for SOPA, the Stop Online Privacy Act. Critics from Silicon Valley and various technology companies around the world blacked out their sites to protest the bill, which effectively would give the American government a kill-switch to shut down websites that have pirated content.

So how has the social web been responding?

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The Art of the ‘Twinterview’: How to Conduct an Interview on Twitter

Devon Glenn — Wed, 18 Jan 2012 10:27:38 +0000

I thought I had Twitter all figured out. Then I decided to use the micro-blogging site to conduct a real-time Q&A with an author while unsuspecting followers watched. How clever, I told myself. How madcap! How wrong I was. But here, tweeters, is how to do it right:

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Wikipedia to Shut Down on Wednesday in Protest of SOPA

Devon Glenn — Tue, 17 Jan 2012 13:11:19 +0000

Time to dust off the old Encyclopedia Britannica, because all your online facts are about to go unchecked. Wikipedia founder Jimmy Wales has confirmed that the free online encyclopedia will shut down on Wednesday, January 18 in protest of the Stop Online Privacy Act (SOPA) and the Protect IP Act (PIPA), two anti-piracy bills that are currently being debated in Congress.

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12 Steps to Creating a Successful Twitter Chat

Neil Vidyarthi — Thu, 12 Jan 2012 09:17:50 +0000

A growing trend over the past 2 years, if not longer, is the use of Twitter chats. Twitter chats are sometimes spontaneous, but are typically organized as reoccurring events. What defines a Twitter Chat from the general back and forth tweets in your Twitter stream is the use of a common hash tag (for example #SocialChat which takes place on Monday night’s at 9pm eastern).

By uniting all relevant tweets with a common hash tag, organizers and participants can easily follow the group conversation. With the ever growing number of chats out there, how do you determine if organizing a chat is the right move for you, and how do you create a successful one?

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Twitter Calls Google’s Search plus Your World a ‘Bad Day for the Internet’

Devon Glenn — Wed, 11 Jan 2012 11:41:38 +0000

Not everyone is happy with Google’s decision to integrate its social network, Google+ with its popular search engine. Not long after Google announced Search plus Your World in a blog post, Twitter general counsel Alex Macgillivray fired off this tweet in response:

The biggest complaint seems to be that Google+ would be able to push its own content to the top of the search results ahead of Twitter’s, which would undermine the democratic nature of Google’s signature page-ranking system. The official statement from Twitter, sent to AllThingsDigital, was this:

For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet.

Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results.

We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.

Google responded publicly, “We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer (http://goo.gl/chKwi), and since then we have observed their rel=nofollow instructions.” ( The code “rel=nofollow” instructs search engines not to follow links in order to reduce spam.)

Google’s strategy from the beginning has been to integrate its other applications into Google+, from Gmail to Picasa albums to YouTube, which makes joining the network more of an inevitability for users than a choice. Now the other social networks are feeling the effects. For lack of a more elegant explanation, Twitter and Google seem to have business-end negotiations to work out to make the new personalized search experience fair for everyone.

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Watch: The Story of 2011 Told Through Tweets

Megan O'Neill — Tue, 03 Jan 2012 09:51:04 +0000

By now you may be sick of all the 2011-wrap up posts, videos and infographics that are going around, but trust me—you won’t want to miss this one. YouTuber Jeremiah Warren has put together an awesome video recap of 2011, told entirely through Tweets.
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Spoiled & Disgruntled Holiday Tweets Get Turned Into A Song [NSFW]

Megan O'Neill — Fri, 30 Dec 2011 14:54:17 +0000

“WTF?! I wanted an iPad. WTF?! I wanted a car.” So begins the latest hit YouTube song from Jonathan Mann, who has been writing, recording, producing and uploading a song (and a video) every day for more than 1000 days. The song’s lyrics are made up of disgruntled tweets from people who are pissed off that they didn’t get an iPhone, iPad or car for Christmas. The video has gone viral over the last couple of days, racking up over 200,000 views so far.
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Twitter’s Tweets-Per-Second Record Breakers Of 2011 [INFOCHART]

Neil Vidyarthi — Fri, 30 Dec 2011 12:50:28 +0000

There were dozens of major events that sent Twitter into a frenzy this year, from baby announcements to natural disasters. And many of these events set their own tweets-per-second records: thousands of tweets sent by thousands of Twitter users at one time.

Check it out at AllTwitter

(top image: Aspect3D via Shutterstock)

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Facebook Beats Twitter In Video Sharing By A Landslide [Infographic]

Megan O'Neill — Fri, 30 Dec 2011 10:51:36 +0000

How do you engage with online video? Do you watch more online video on your computer, tablet or mobile device? How and where do you share online video content? A new infographic from Wistia, with data from a quarterly Ooyala report that analyzed the viewing behavior of over 100 million users, explores these questions and more.
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Will the Twitter Redesign Threaten Tumblr?

Neil Vidyarthi — Fri, 23 Dec 2011 10:23:50 +0000

Unless you’ve been living in a bird-free zone, you know that Twitter recently overhauled their home page. The new page allows people to see shared videos, links and photos directly within the stream of Twitter by clicking the ‘open’ button. Photos are expanded, videos are displayed and even links to text articles are expanded into small snippets of the original source. I worry that this is going to take its toll and put pressure on services like Tumblr.

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Consumers Prefer Brand Updates Via Facebook Over Email & Traditional Ads [Infographic]

Megan O'Neill — Mon, 19 Dec 2011 14:59:22 +0000

With over 800 million active users on Facebook and over 100 million active Twitter users, the way that brands interact with consumers is changing. Consumers are looking for more from brands online, and are giving back by liking and sharing brand content with their ever-growing networks. A new infographic from AYTM explores ‘Branding And How It Works In The Social Media Age’, including statistics about how consumers are interacting with brands on Facebook and Twitter, what consumers expect from brands and more.
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TwitVid Gets A Social Facelift, Now Feels More Like Twitter For Video

Megan O'Neill — Tue, 13 Dec 2011 12:55:47 +0000

Twitvid has made a name for itself as one of the biggest repositories of videos shared on Twitter, second only to YouTube, with over 40 million monthly views and over 12 million unique viewers. However, starting today Twitvid is going from repository to social destination with a major facelift that takes the service to a whole new level.
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