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tyra banks

Tyra Banks App Teaches Users How To ‘Smize’

Talk show hostess Tyra Banks has a new app available that teaches users how to smile with their eyes, aka “smize.”

The $.99 iOS Smize Yourself app gives users lessons in how to “smize” through photos and videos. Users can then add their own images and the app will add a “smile.” These images can be shared with friends via Facebook and Twitter.

“On America’s Top Model, I’ve always told my girls to smile with their eyes. We call it `smizing.’ Over the years, it’s actually become part of pop culture,” Banks told USA Today. ”I would be walking down the street and girls would say, ‘Smize!’ So many people asked me, ‘Tyra, am I doing it right?’ I decided to do an app. It does it for you, but exaggerates it, and makes it more like a fun bar tool or at-lunch tool.”

 

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Tyra Banks Seeks Model Editorial Director For New Beauty and Fashion Site

Calling all editorial gods! Tyra Banks is teaming up with Demand Media on a new beauty and fashion platform, which will focus on the mogul’s philosophy of “beauty inside and out.” Here’s where you come in: Bankable Productions and Demand Media are currently on the hunt for an experienced editorial director to oversee the site.

Your primary responsibilities will be managing the content experience of the platform and creating its best practices. You’ll be working on content strategy and branding, while also developing the site’s editorial direction. Of course, you’ll have a little help — Demand Studios’ product, marketing, community, PR, engineering, SEO and FBO teams will be your biggest collaborators.

To be considered, you must have at least 10 years of experience in an editorial environment, plus six years of significant management experience at a fashion publisher. Strong writing, editing and reporting skills are paramount, and knowledge of developing content strategy around social media and branded ad sales is a major bonus. Needless to say, you should love all things related to beauty and fashion. Interested? Apply here.