In an ongoing effort to recover from early outrage over its prices, Uber will cut fares in home city of San Francisco by 25 percent over the Memorial Day weekend.
Both Uber and Hailo have been cleared to start operating their e-hail taxi services in New York City, but SideCar is still sidelined. The city and the service have been on a collision course since SideCar launched in the Big Apple in March, which came to a head this weekend when two drivers were ticketed.
Twitter Opens its Self-Serve Advertising Platform to All U.S. Users (SocialTimes)
Twitter will open its advertising platform to all users in the United States, the company announced on Tuesday. The self-serve advertising suite allows account administrators to run their own campaigns by promoting their accounts or individual Tweets to specific groups within the social network, and to track the results through Twitter analytics.
Uber is in the midst of a fundraising round that values the company at $1 billion, according to Reuters’ report.
What to Watch: Add Twitter to Market Risk Factors? (USA Today)
A bogus 60-character tweet Tuesday with terror overtones on the Associated Press’ Twitter site caused a nearly 150-point roller-coaster ride in a four-minute span on the Dow Jones industrial average. The violent and instantaneous market reaction sent a message to investors that social media tools aren’t just for talkative teens, but also wield immense power that can move jittery, computer-driven markets on a whim.
This week we saw many April Fools’ jokes from companies on blogs and social media channels, followed new movers and shakers in the “task space,” and discovered new apps for getting noticed when we’re angry.
It’s Katelyn Bogucki’s job to drum up more demand for Uber’s limo and cab services in San Francisco. Today was a fun day for Katelyn, who got to ride around in a limo with driver Walid and a band called Uke Hammer delivering serenades to (mostly) unsuspecting women.
LinkedIn to Launch Sponsored Posts (SocialTimes)
LinkedIn is testing sponsored posts from a select set of corporate partners and expects to roll them out for all users in 2013, executives said in a call with analysts following the release of the company’s fourth-quarter 2012 financials. LinkedIn is allowing marketers, including GE, Xerox and BlackBerry, to re-issue research and other sponsored content in status updates that are served to a select group of their followers.
Uber today launched its first enterprise product, a program that will allow companies to dole out employee transportation benefits as credits for its ride-arranging app, the company said today.
The AllFacebook Guide to Super Bowl XLVII (AllFacebook)
On Sunday, the San Francisco 49ers and Baltimore Ravens will meet in New Orleans for Super Bowl XLVII — a topic already hugely popular on Facebook. The 49ers, led by quarterback Colin Kaepernick, are the most-talked-about team on the social network by far. However, the two fan bases have a few things in common on Facebook.