Last week a single video was uploaded to a brand new YouTube account. The video quickly took off and just one week later it has over 1 million views. The video features a baby rocking out on the guitar, with skills far beyond his years.
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Ubisoft, a video game developer and publisher, claims that digital content — products that are available digitally — is costing the company money. CEO, Yves Guillemot, spoke very highly regarding the future of digital content in the gaming industry, but also claimed that digital content is placing a burden on the company. Guillemot clarified that just because a game is popular, does not mean the game is profitable – a lesson to be learned by smaller developers.
Rodale titles Men’s Health and Women’s Health teamed up with interactive entertainment producer Ubisoft on Your Shape: Fitness Evolved, a video game for Microsoft’s Xbox 360 that helps players to create workouts tailored to their fitness goals.
Your Shape: Fitness Evolved will debut in November alongside Microsoft Kinect for Xbox 360. The game will be co-marketed by the two magazines and Ubisoft, and featured workouts will be made available as an app for Apple’s iPhone and iPod Touch.
Men’s Health editor-in-chief and Women’s Health editorial director David Zinczenko said:
Microsoft’s Kinect platform allows us to deliver precise fitness instruction and form-based feedback into the home. We’re excited to partner with Ubisoft to further expand the Men’s Health and Women’s Health brands beyond the pages of the magazines and give gamers everything they need to shape up.
