Posts Tagged ‘Understanding Search and Online Marketing’

Social Media is great for getting the word out, but savvy startups make sure the word is worth hearing. Today on Morning Media Menu mbStartups joined Galley Cat editor Jason Boog in an interview with Maribeth Kuzmeski, founder of Red Zone Marketing and author of And the Clients Went Wild! How Savvy Professionals Win All the Business They Want. The marketing expert covered some of the major pitfalls of using social media and offered some shining examples of marketing ideas that went viral and led to more sales, including the time she and Politico reporter Patrick Gavin got into a mud fight. Press play below to listen.

SpaFinder search-engine-optimization and social-media manager Gracey Newman will lead a course for WebNewser parent mediabistro.com‘s MB Learn initiative, Understanding Search and Online Marketing: How to Drive Traffic and Optimize Sites Through SEO, Social Media, and Blog Outreach, for six Wednesdays starting Nov. 3 and running through Dec. 15, three hours each Wednesday (6:45 p.m.-9:45 p.m.) in the Midtown East neighborhood of Manhattan, and students who sign up today (Monday, Nov. 1) will be eligible for a 25 percent discount off this course or any other online or in-person course, workshop, or seminar.

Understanding Search and Online Marketing will cover topics including: optimizing blogs or Web sites for search engines; writing good content for the major social news-aggregation platforms; determining the most important factors of search rankings; reporting on Web traffic and keeping Web site code clean; reaching out to bloggers and other Webmasters to have them link to your site; and managing SEO and social-media projects.

Understanding Search and Online Marketing also counts toward the Mediabistro Digital Journalism Certificate.