By now you have probably seen Nike’s World Cup ‘Write The Future’ viral video, which has been viewed over 15 million times on YouTube in the last month. But what you may not have known is that the video received its first 3 million views while it was unlisted on YouTube. The fact that the video garnered a whopping 3 million views before it was even launched officially just goes to show that content is king in the world of viral video and videos of the right caliber will spread via word of mouth without a major promotional push or campaign.
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