Today more brands than ever are engaging fans and selling products on Facebook. Social commerce is booming. But how did we get to this point? A fun infographic from Useful Social Media outlines a history of social commerce, starting with the first virtual gifts sold on Facebook back in February 2007 and ending with some interesting facts about social commerce today.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
“We’ve found no correlation between time of content publication and level of engagement.”
Chris Baccus, AT&T’s Executive Director of Digital & Social Media, uses data to drive his social media strategy. But what data? Data collected from social media initiatives is far from “clean.” That’s compounded by disparate views of which metrics should be used to measure social media performance and ROI.
After the jump, my last installment reviewing the presentations at Useful Social Media’s Corporate Social Media Summit, I’ll relay more valuable insights from brands at the forefront.
The title of this post is taken from Best Buy’s social media policy. When offered up at Useful Social Media’ Corporate Social Media Summit by the company’s Director and Social Media Leader, Gina Debogovich, it unleashed a flood of tweets and retweets.
While it may seem obvious, this phrase is a reminder that, as we advance our social media programs within corporate structures, we need avoid getting lost in processes and maintain our customer focus. The tools, techniques and platforms are means to helping us create better companies.
More from brands on the social media forefront, after the jump.
“Embed social media across the fabric of your company to become a better business.”
Richard Binhammer, Head of Social Media and Corporate Reputation Management at Dell drove home one of the key takeaways from The Corporate Media Summit 2011 held in New York this week.
What’s the best way to make this happen? Lessons culled from more than a score of presenting brands at the social media forefront after the jump.
