Jose Palomino is President of g2m Group, Inc, and author of Value Prop; he blogs at StrategicPropositions.com.
Some of my clients are smaller, more traditional businesses, not necessarily Fortune 500 companies. So, when it comes to discussing social media with them, their regular refrain to me is ‘I just don’t believe in that social media stuff’ or ‘I don’t see how it can benefit me’. This has nothing to do with their education or how savvy they are as business people – it’s a sincere belief which is really this question: ‘Can social media help us?’. So why don’t they believe they can benefit from social media? Read on to find out.
