Reed Hastings, CEO and co-founder, openly acknowledge the crushing negative feedback, saying, “I messed up. I owe everyone an explanation.”
Qwikster by Netflix Offers Videogame Rentals by Mail
Posts Tagged ‘Variety’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Streamys May Put Internet Productions in the Mainstream
The timing is right for the Streamys to be recognized even more now. Web video definitely has some star power with internet sensations like Rebecca Black and the best of online and offline worlds, starting with the Justin Bieber and the Old Spice Guy.
Hollywood Studios Roll Out Premium VOD Next Month
The studios told Variety that premium VOD draws from audiences who rather not make the trip to the megaplex because of the size of their families or the expense to hire babysitters or pay for food and other concessions. On the serious side, if audiences get used to staying home watching movies, they might stay away from theaters all together. We will have to wait and see if that is true.
Variety Details Paywall-Free Blog Showblitz
Variety confirmed news from Monday, originally reported by TheWrap.com, that it will launch a blog outside of its paywall and offered details about the new product, Showblitz, in an email:
Dear friend of Variety,
Variety is excited to present Showblitz, a breaking news blog designed with you in mind.
Showblitz is an up-to-the-minute, easy-to-digest showcase for Variety‘s best scoops and important entertainment news stories.
We realize that our paywall has discouraged sites like yours from linking to our content in the past, even when Variety breaks big showbiz stories. Showblitz gives you a way to let your users have access to an important source of news — and it also gives you an easy way to monitor a feed of Variety‘s exclusives and breaking news.
This is not a strategy shift for Variety.com. The paywall lives on. Each entry on Showblitz — short, timely, punchy and art-centric — will include links to the full stories within Variety.com. In fact, what better way to entice eventual new subscribers than great, compelling, timely, and newsy content they can’t get anywhere else?
New Variety News Blog to Step Out from Behind Paywall
Variety will allow a small leak through its paywall, launching a news blog Tuesday that will be visible free-of-charge, TheWrap.com‘s Sharon Waxman reported.
The blog will feature casting and deal news, mainly from film editor Josh Dickey, along with film reporters Justin Kroll and Jeff Sneider, according to TheWrap.com, which added that the trade newspaper’s Web site has been behind a paywall since December 2009.
Variety, Fizziology Launch The Weekly Fizz10 Chart to Measure Movies' Social-Media Buzz
Variety and social-media-research outfit Fizziology will team up to create a weekly chart of feature films generating the most buzz via social media, and The Weekly Fizz10 will appear on Variety.com every Wednesday.
The Weekly Fizz10 will track movies starting four weeks before their box-office debuts through three weeks after their premieres, ranking them by eff score, which combines volume, sentiment, and placement. The rankings are determined by actual people, and not via keyword searches or other automated processes.
It almost seems appropriate that the film atop the initial Weekly Fizz10 is The Social Network.
Variety president Neil Stiles said:
Variety‘s No. 1 priority is to provide our subscribers with the news and information that’s essential for them to do their jobs. Fizziology is an ideal partner because it enables us to expand our available array of must-have data and information, and helps our readers understand how to best utilize social media as a promotional platform.
Fizziology president and co-creator Ben Carlson added:
The industry has been using social media to promote, but a lot can be learned from listening. These millions of online conversations are impacting entertainment. We help marketers, content creators, and other entertainment decision-makers understand what people are talking about — spotting challenges and opportunities.
Variety is the gold standard in business entertainment reporting and coverage. We launched a year ago with the goal of being the gold standard in social-media research for the entertainment industry. This partnership is exciting and humbling.
