VEVO is really liking Facebook this quarter. The video-sharing platform saw tremendous growth between February 2012 and March 2012, and the company has the larger social network to thank for at least some of the increase in membership, traffic, and impressions. VEVO’s Matt Marquess shared the details in the company’s quarterly metrics report.
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Facebook‘s Open Graph has become a sort of incubator for smaller networks, and online video sites are the latest pioneers to benefit from the service. By letting users sign up with Facebook and add videos to their timelines, sites like Viddy, VEVO, Izlesene and Dailymotion have each seen a surge in traffic.
A new VEVO-Yahoo announcement has hit the web—you can now watch VEVO videos on Yahoo! Music.
Vevo has proven itself to be one of the fastest growing video sites of all time. They celebrated 341 million views when they launched in December 2009 and now, less than two years later, they have reported a whopping 3.6 billion monthly views in October and expect to hit 3.7 billion when they release their November stats.
The average web video viewer watched 18 hours of content during the month of August, with YouTube and Hulu drawing the highest engagement at 5.7 hours and 3.2 hours, respectively. Another interesting statistic is that 85.8 percent of the U.S. Internet audience viewed online video.
Android users wishing they had more music in their lives will be happy to hear that they can now watch VEVO’s full library of music videos on the YouTube 2.0 app for Android
For the last two decades of the 20th century, the music industry rotated along the axis of MTV. The company represented a direct line into the hearts and minds of music consumers around the world, and the their main form of expression was music video. When MTV launched in August 1981 and blasted “Video Killed The Radio Star” through North American households, it represented the ambitions of a company who wanted to significantly influence popular culture. It succeeded in a big way, earning $7 million in advertising revenue in the first 18 months, and remained a critical part of the music industry by leveraging music videos to help flesh out the image of acts as diverse as Michael Jackson and Green Day, Guns n’ Roses and 2Pac. What a difference from today, where the company is more focused on reality television than music videos, and is now in a battle with Vevo to serve the music video watching populace on the web. Read more about how things changed and the current world of music videos after the jump.
Vevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009. According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year. Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.
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Vevo has a new iPhone app in the works, which is set to launch next month. The app will let users easily watch Vevo’s huge catalog of music videos directly from their iPhones, as well as find local artists and watch their music videos using the iPhone’s location service.
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Yesterday Comscore released its monthly Online Video Rankings for April 2010. Not surprisingly Google Sites, which includes YouTube, continues to lead the race in the number of unique visitors as well as the number of videos viewed. However, Vevo made a giant leap forward in terms of unique visitors, putting itself on the map as one of web video’s most influential names.
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