Vic Gundotra

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Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

Google Nabs 1m for Latitude

google_latitude_218.jpgRemember all the hoopla about privacy invasion and Google playing Big Brother when it launched its Latitude mobile friend-finder application a couple weeks back? Despite all the negative press, more than a million consumers signed up during the first week it was available, Google VP of engineering Vic Gundotra told a crowd at Mobile World Congress.

Gundotra reportedly used the location-based app as an example of a new breed made possible by browsers and software designed to take advantage of the powerful technology in all those advanced handsets coming to market, FierceMobileContent reports.