These days, more and more brands are incorporating YouTube into their online advertising and marketing strategies. But if you’re new to advertising on YouTube, it can be tough figuring out how it works and where to get started. We spoke with Michael Lanz, Industry Director, Social & Information at Google, and Jane Barrett, Director of Marketing and Communications at Zoosk, to glean some insight into the benefits of brand advertising on YouTube, as well as some tips on how to get started.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Helsinki-based ThingLink today began allowing its users to post on Facebook the interactive images they create with its tool.
Humor website Funny Or Die has released “iSteve”: a hastily produced, 80-minute biopic of Apple founder Steve Jobs designed to fill the void while Ashton Kutcher’s flick awaits its theatrical release. Here’s what the critics are saying.
More and more brands are beginning to think about live streaming and how they can incorporate it into their online video strategy. We spoke with Bern Rexer of MXPI, a thirteen-year veteran of live television and live streaming production, to find out more about how live streaming works on YouTube, as well as some of the benefits and challenges of the medium.
A great soundtrack can take your video project to the next level. Finding inspiration is easy; the hard part is finding music that’s affordable and doesn’t violate any copyright laws. Luckily, video-sharing sites like YouTube and Vimeo have started building their own music libraries for creators to borrow from if they can’t rely on talented friends, and there are plenty of songwriters online who are willing to share their tracks as well. Here are a few of our favorites.
Friday is here, and with it comes our weekly roundup of smile-inducing videos. This week’s Friday Morning Laughs features a ridiculous Star Trek parody created by the IRS, an “honest trailer” for Les Miserables, dogs with hands, an adorable meerkat and more. Enjoy!
The DoGooder Video Awards is an annual competition that celebrates the best of the best in the nonprofit video sector. Creators and non-profit organizations that are working to make positive change through online video are awarded with $3,500 grants, free admission to the Nonprofit Technology Conference and special promotion on YouTube. Today, the finalists in the 2013 DoGooder Video Awards have been announced and you’re invited to vote for the winners.
These days more and more brands are hopping on the video marketing bandwagon, and a new infographic from BuboBox reveals five reasons why these brands are doing the right thing. With video marketing, BuboBox purports, “people get more engaged, spend more time on your site consuming product information and eventually conversion rate will increase.”
In order to simplify things for creators that are making money off their videos, YouTube has announced that as of April 1, 2013, “AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners.” Rather than going to AdSense for earnings reports, YouTube creators with monetized videos will view their earnings, which will be calculated by YouTube, in YouTube Analytics.
Earlier this month, high school student Jake Davidson asked Kate Upton to go to prom with him via a YouTube video that has racked up over 2.1 million views so far. While Upton did tweet at Davison, telling him she’d check her schedule, it turns out she’s not going to be able to make it.
