For the past several months, Temple has been a senior fellow in the John S. Knight Journalism Fellowships program at Stanford.
Tip: Don’t have time to create a behind-the-scenes video? Share photos from your shoot as it happens! And remember: Animated GIFs play in-line on G+ pages.
While no strict rules govern content creation on YouTube, ten fundamental principles have emerged as important guides to a successful creative strategy.
“With good SERP data and a solid SEO strategy, universal search can help marketers improve just about every metric they care about.”
Google Glass is still in beta, but is already the butt of many jokes.
YouTube hopes a more traditional approach to advertising may help its stars gain name recognition.
More than half of marketers cite a lack of resources as a barrier to growth. One way to get ahead of the curve is to turn company brochures and PDF documents into highly-engaging videos.
Millennials don’t seem to mind if content is branded, as long as it’s good and resonates with their world view. Check out how these lifestyle brands are creating engaging branded content and connecting with millennials.
The deal will help Disney draw more teens into its entertainment empire.
More than half of marketing professionals worldwide say video content leads to the greatest ROI.