YouTube hopes a more traditional approach to advertising may help its stars gain name recognition.
More than half of marketers cite a lack of resources as a barrier to growth. One way to get ahead of the curve is to turn company brochures and PDF documents into highly-engaging videos.
Millennials don’t seem to mind if content is branded, as long as it’s good and resonates with their world view. Check out how these lifestyle brands are creating engaging branded content and connecting with millennials.
The deal will help Disney draw more teens into its entertainment empire.
More than half of marketing professionals worldwide say video content leads to the greatest ROI.
Zapatou’s epic Youtube mashup of Adele’s “Rolling in the Deep” has been viewed 3,108,603 times.
Ustream is increasingly becoming a platform for business communication but the by-product of making it easy for anyone to broadcast can also have a transformative effect on society.
French animator and artist, Maxime Luère, produced a video that portrays how online social media interactions often project a reality that influences the offline lives of their account holders.
Adobe’s Marketing Cloud aims to “help marketers solve complex digital business challenges.”
Goodbye Instant Queue; Hello ‘My List’. This morning, Netflix introduced “a new way to save titles to your own row on Netflix.” It’s called “My List” and director of product innovation Mark Spiegelman calls it “a better way to help you easily find and watch those titles you picked to watch.”