Adobe’s Marketing Cloud aims to “help marketers solve complex digital business challenges.”
Goodbye Instant Queue; Hello ‘My List’. This morning, Netflix introduced “a new way to save titles to your own row on Netflix.” It’s called “My List” and director of product innovation Mark Spiegelman calls it “a better way to help you easily find and watch those titles you picked to watch.”
YouTube just finished up their Keynote at VidCon, complete with lots of exciting announcements. This year’s Keynote was majorly focused on YouTube creators and how the video site is working to increase subscribers and ad revenue, provide resources and more. We’ve compiled a list of some of the biggest announcements out of Anaheim this afternoon.
This afternoon at VidCon, YouTube previewed a new feature called Top Fans that sounds like it’s going to revolutionize the way that YouTube creators engage with their fans. The feature will make it easier for creators to engage with their most influential and engaged fans, as well as glean demographics about these fans to aid in potential collaborations and beyond.
Billions of views on YouTube now equal millions of dollars for YouTube’s most successful partners, according to an estimate of how much advertising revenue YouTube’s top partners are earning with viral videos like “Harlem Shake” and “Gangnam Style.”
These days, more and more brands are incorporating YouTube into their online advertising and marketing strategies. But if you’re new to advertising on YouTube, it can be tough figuring out how it works and where to get started. We spoke with Michael Lanz, Industry Director, Social & Information at Google, and Jane Barrett, Director of Marketing and Communications at Zoosk, to glean some insight into the benefits of brand advertising on YouTube, as well as some tips on how to get started.
Helsinki-based ThingLink today began allowing its users to post on Facebook the interactive images they create with its tool.
Humor website Funny Or Die has released “iSteve”: a hastily produced, 80-minute biopic of Apple founder Steve Jobs designed to fill the void while Ashton Kutcher’s flick awaits its theatrical release. Here’s what the critics are saying.
More and more brands are beginning to think about live streaming and how they can incorporate it into their online video strategy. We spoke with Bern Rexer of MXPI, a thirteen-year veteran of live television and live streaming production, to find out more about how live streaming works on YouTube, as well as some of the benefits and challenges of the medium.
A great soundtrack can take your video project to the next level. Finding inspiration is easy; the hard part is finding music that’s affordable and doesn’t violate any copyright laws. Luckily, video-sharing sites like YouTube and Vimeo have started building their own music libraries for creators to borrow from if they can’t rely on talented friends, and there are plenty of songwriters online who are willing to share their tracks as well. Here are a few of our favorites.