Marketers—do you know where and how your online video ads are being displayed? TubeMogul reports that you may not be getting what you think you’re paying for when you buy pre-roll video ads.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
According to comScore’s November 2011 U.S. Online Video Rankings, video ads accounted for 15 percent of all videos viewed in November and 1.3 percent of all the minutes spent viewing online videos.
Online video advertising saw massive growth in the third quarter of 2011. Video technology company Freewheel reported that we are watching more Web videos than ever and, as a result, we’re watching more video ads too.
This week YouTube Promoted Videos have hit a huge milestone—they have now reached one billion views globally.
These days TV viewers are more distracted than ever. According to a new study from YuMe and IPG Media Lab, television viewers seem to be doing everything except watching TV.
Inspired by the success of commercials on the YouTube homepage, First Watch is a new service for advertisers that launches today, letting advertisers buy preroll spots on the first video a viewer watches each day.
Would you watch a video to get some virtual currency in your favorite social game? Jun Group, a New York social video advertising business, is betting that you would. I had the chance to sit down with Corey Weiner, the Chief Product Officer for Jun Group, to discuss how two of the web’s fastest emerging trends can work together to help gamers, advertisers and platforms alike.
Thinking about running an online video ad campaign can be daunting, especially if you’ve already maxed out your resources on creating television and print ads. Blip.tv is taking the load off advertisers, producing their Web video ads for them.
Are you tired of waiting through advertisements that you don’t care about when you watch videos from YouTube partners on YouTube? It looks like your troubles may be coming to a close, as YouTube gears up to launch a new type of ad called TrueView, which will give users a choice of three different ads or the option to watch no ads at all.
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Last week interactive video ad platform Innovid announced that they have just raised $4 million in a highly successful investment round. The money, which was invested by Deutsche Telekom’s T-Ventures as well as Genesis Partners, should lead to Innovid’s accelerated growth within Europe, as well as their entry into the Connected TV and mobile markets. I was interested in learning a little bit more about what this investment means for Innovid, so I asked the company’s Director of Marketing, Corey Kronengold, a few questions. Find out what he had to say after the jump.
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