Posts Tagged ‘Video Advertising’

Will Google+ TV Ads Be a Gamechanger for Social Networks?

Google is vamping up its marketing, promoting itself as the preferred network of choice.

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Joost Aims To Become World’s Top Video Ad Platform

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Joost is about to have yet another birth, this time as an independent video ad platform. Joost’s parent company Adconion Media Group, an independent global audience network, has decided to spin off Joost Video Network as a separate standalone video ad business, in an attempt to capture larger share of the ever growing online video ad sector. Adconion has appointed Nick Higgins as executive vice-president to lead the new venture. Higgins was previously the head of global video at Adconion Media Group and held several senior positions at MSN before joining Adconion.

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5 Upcoming Trends In Web Video Marketing That You Need To Know About

Future Of Web Video Marketing

Future Web Video MarketingAs online video sites are growing in popularity, web video marketing is becoming more and more of a necessity for brands looking to get their name and message out there. But web video marketing isn’t what it used to be – simple video commercial spots, sidebar ads and pop-ups are being replaced with more technologically advanced breakout ads, interactive video campaigns and more, and analytics and ad targeting are becoming more comprehensive as well. Read on to find out about five upcoming trends that you can expect to see from web video marketing and that you should become familiar with if you want to maximize your brand’s web video marketing success in the future.
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