YouTube has been hitting all sorts of milestone marks over the past few months, with 1 billion subscriptions, over 2 billion daily views, and over 24 hours of video uploaded each minute. Yesterday, the video giant reached another milestone when promoted videos hit half a billion views.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
There are a lot of ways to get people to help the environment, stop wearing fur, make healthier lifestyle decisions, support a cause or take action. However, nothing is quite as effective as shocking, appalling and scaring the bajesus out of people.
SamsungMobile USA launched a web commercial campaign yesterday to promote AT&T’s Galaxy S series Captivate with two YouTube videos depicting real life situations in which one might need a Galaxy Smartphone. The situations that Samsung has chosen convey a message that some women, or men, might not appreciate or find to be in bad taste. Take and look and decide if you find them to be a little sexist. Read more
We knew that the Old Spice response campaign was a success, but we weren’t sure just how successful until we saw new statistics released in a case study by Old Spice and Wieden + Kennedy. The stats show that Old Spice’s ‘The Man Your Man Could Smell Like’ campaign was the fastest growing interactive campaign in history. There is no denying that the campaign was a huge success for the brand, catapulting them into the number 1 spot for men’s body wash and making Old Spice a legend in the world of online marketing.
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As social media and web video continue to emerge as the best channels for communication the world has ever seen, more and more people and organizations are creating videos to protest, inform and inspire change about various social issues. From environmental campaigns to statements against the death penalty and fur clothing to AIDS awareness, all sorts of activist videos are popping up on the Web, as video becomes the new picket sign for promoting various causes. Read on to see some of the best recent examples of activism through web video.
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Since the Gulf of Mexico oil spill began on April 20, BP has been getting a lot of negative press, has been the butt of many YouTube parodies and has been generally lambasted on Twitter, Facebook and the rest of the Web. The company has been responding via a BP branded Gulf of Mexico response YouTube page, where they have formally apologized for the event, and they are now asking YouTube users to become their “friends”.
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Following a tough year, ripe with bankruptcy and a volcanic eruption that threw worldwide travel into turmoil, Iceland is trying to rebuild their image with a new social video campaign. ‘Inspired By Iceland’ is showing the world just how inspiring Iceland can be, through video clips that show how people have been inspired by the country’s beauty and mentality.
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A couple of weeks ago we covered a new viral video campaign featuring Fortnight Lingerie. In ‘Super Sexy CPR’, two half-naked female models demonstrate how to perform CPR in one of the most risqué safety videos ever made. This month, the makers of ‘Super Sexy CPR’ are following up with a new video, ‘Sexy Abdominal Thrust’, in which a pair of hot male and female models teaches viewers how to do the Heimlich maneuver in their underwear.
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Craftsman puts their tools through a series of rigorous tests in their new Craftsmen Labs video campaign. The campaign consists of a series of Jackass-esque videos, in which the Craftsman Labs team measures the strength and durability of their tools in surprising and entertaining ways. Craftsman Lab’s slogan, “The Proof Will Be Proven”, says it all.
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The Let’s Colour Project is a new campaign from Euro RSCG Group UK with one goal in mind – to brighten up the world by transforming grey spaces with colorful paint. The project, which began in March, has already brought color to the streets of Brazil, France, India and the UK and is continuing it’s mission to spread color to the rest of the globe.
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