Posts Tagged ‘Video Marketing’

TED is inspiring advertisers to go above and beyond with their video marketing campaigns with the Ads Worth Spreading Challenge. The challenge, which was announced yesterday on the TED blog, is inviting advertisers to “reinvent, inspire and engage audiences” by redefining video advertising. In his Ad Week address, TED’s curator Chris Anderson said, “If advertising is so great, why the hell is it largely failing on the web today?” Advertisers – TED is asking you to prove Anderson wrong by submitting the best video marketing campaigns you can muster up!
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As online video sites are growing in popularity, web video marketing is becoming more and more of a necessity for brands looking to get their name and message out there. But web video marketing isn’t what it used to be – simple video commercial spots, sidebar ads and pop-ups are being replaced with more technologically advanced breakout ads, interactive video campaigns and more, and analytics and ad targeting are becoming more comprehensive as well. Read on to find out about five upcoming trends that you can expect to see from web video marketing and that you should become familiar with if you want to maximize your brand’s web video marketing success in the future.
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If imitation really is the best form of flattery then 1-800-Recycling has paid a huge compliment to Failblog with their new online video campaign. In the last couple of weeks the dynamic recycling and green living-focused website has launched three videos, all based on FAIL clips. The idea is that the people in these videos failed so badly at what they are trying to do that they won’t get a second chance, but with recycling we all have a second chance.
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