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Gangnam Style Hits 1 Billion Views, World Doesn’t End

Psy 1 Billion

Well folks, it’s finally happened! After 160 days on YouTube, Gangnam Style has become the first video to hit 1 billion YouTube views. And despite rumors that Psy’s viral hit crossing the billion view threshold would fulfill Nostradamus’ end of the world prophecy and trigger a cataclysmic event leading to the ultimate demise of the human race, it looks like we’re all still standing.

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Anticipation For Psy’s 1 Billion Overtakes End Of World Fears

Gangnam Style

December 21, 2012—”the end of the world”—is less than 48 hours away. For decades people around the globe have looked forward to the fateful day with nervous anticipation. But over the past couple of months something has happened to change all that, at least for online video enthusiasts. The end of the world has fallen by the wayside as anticipation for a new YouTube milestone has come riding in on its invisible horse—Psy’s Gangnam style is going to hit 1 billion views any day now and that has become far more exciting for many than the end of days.

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Charlie Bit My Finger Hits Half A Billion Views, Launches Spin-off Series

Charlie Bit Me Today

As Gangnam Style approaches 1 billion views, another viral video is making history on YouTube as well. Today, ‘Charlie bit my finger’ became the first non-professional, non-music video to surpass half a million YouTube views. The video hit the landmark just in time for the launch of three new original web shows staring viral stars Charlie and Harry, along with their younger brother Jasper.

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Gangnam Style On Par To Hit 1 Billion Views By Mid-December

Gangnam Style

Over the weekend, Psy’s Gangnam Style galloped past Justin Bieber’s Baby to become the number one most-viewed YouTube video of all time—an amazing feat accomplished in just four months. But hold on to your invisible horses, because if Psy’s video continues to rack up views at the same rate as it has been, the Korean pop star is on his way to make YouTube history again in mid-December, when his video will be the first to reach a whopping 1 billion views!

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YouTube Mobile Views Up 400% In 18 Months

YouTube App Icon

“We’re experiencing a massive consumer shift,” said YouTube’s Global Head of Content, Robert Kyncl, at the Abu Dhabi Media Summit this week. Consumers are watching more online video on mobile devices than ever before and, as a result, “mobile has increased from 6% to 25% in the last 18 months across the whole of YouTube.”

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YouTube Shifts Focus For Suggested Videos From Views To Time Spent On Site


Over the past few months you may have noticed a change in the types of videos that are showing up in the suggested videos in YouTube’s sidebar. Flashy thumbnails and videos with mucho views have been replaced with content that has been proven to engage and keep viewers around. In a recent post on the YouTube Creator blog, head of creator marketing communications at YouTube, Eric Meyerson, talks about why YouTube now focuses on watch time.

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