Facebook reports fourth-quarter revenue of $2.585 billion, with mobile sales making up 53 percent of ad sales. Dataminr and CNN partner on Twitter “firehouse.” These stories, and more, in today’s Morning Social Media Newsfeed.
Facebook starts testing video ads for feature film “Divergent.” YouTube unveils a Roku app. These stories, and more, in today’s Morning Social Media Newsfeed.
Report: Launch Of Facebook Video Ads Delayed (AllFacebook)
The video ads Facebook originally planned to launch this month or in July are now on hold until at least mid-October, AdAge reported, with sources telling the magazine more development is needed on new features the social network plains to release simultaneously with its video ads. One of those new features, according to AdAge, is the incorporation of metrics from Nielsen that would provide reach estimates in terms of gross ratings points, including for ads that were viewed without audio having been activated.
Twitter Unveils Video-Sharing Service Vine (SocialTimes)
As expected, Twitter launched its recently acquired video-tweeting service Vine on Thursday. The mobile app allows users to share six-second videos directly through Twitter.
In November 2012, the television loyalty service had announced its plans to purchase the social TV Guide GetGlue for $25 million and 48.3 million shares of stock. Yesterday, GetGlue announced that the deal was off.
2 Indians Charged Over Facebook Post on Dead Politician (USA Today)
Two Indian women were arrested Sunday after one criticized Mumbai authorities on Facebook for shutting down the city for the funeral of a powerful Hindu nationalist politician, and her friend clicked “like.” The 21-year-old students from Pulghar, about 40 miles north of Mumbai, made bail Monday for their opinions involving the death of 86-year-old Bal Thackeray, the controversial founder of the Hindu-centric, anti-Muslim Shiv Sena (“Shiva’s Army”).
This morning, in a surprise social TV acquisition, Viggle agreed to buy social check-in app GetGlue. The announcement went live this morning in a tweet by GetGlue CEO Alex Iskold: “Viggle will pay $25 million in cash and 48.3 million shares of stock for GetGlue.”