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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Social Media Newsfeed: Facebook Video Ads Delayed | Google NSA Challenge

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Report: Launch Of Facebook Video Ads Delayed (AllFacebook)
The video ads Facebook originally planned to launch this month or in July are now on hold until at least mid-October, AdAge reported, with sources telling the magazine more development is needed on new features the social network plains to release simultaneously with its video ads. One of those new features, according to AdAge, is the incorporation of metrics from Nielsen that would provide reach estimates in terms of gross ratings points, including for ads that were viewed without audio having been activated.

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Social Media Newsfeed: Mumbai Arrests Over Facebook Post | Amazon Posts

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2 Indians Charged Over Facebook Post on Dead Politician (USA Today)
Two Indian women were arrested Sunday after one criticized Mumbai authorities on Facebook for shutting down the city for the funeral of a powerful Hindu nationalist politician, and her friend clicked “like.” The 21-year-old students from Pulghar, about 40 miles north of Mumbai, made bail Monday for their opinions involving the death of 86-year-old Bal Thackeray, the controversial founder of the Hindu-centric, anti-Muslim Shiv Sena (“Shiva’s Army”).

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