Alternative newspapers including LA Weekly and the Village Voice are reclaiming their role as the go-to sources for recommended local events, restaurants, and bars. Parent company Voice Media Group has launched a redesigned mobile app for these and 9 other markets that can go head-to-head with Yelp.
Foursquare has partnered with Voice Media Group, the publishers of alternative newspapers like the Village Voice and LA Weekly, to power its listings for local theaters, bars, and restaurants, and events. Today, the companies announced a strategic data syndication partnership that spans fifty categories in eleven markets, starting with cities like New York and Los Angeles.
A few weeks ago, Ashton Kutcher became involved in a Twitter war with the Village Voice.
Guest blogger Gary Lee, CEO of mBlast, uses this kerfuffle as the basis of an exploration of the types of influencers and how marketers should consider each.