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Twitter Opens its Self-Serve Advertising Platform to All U.S. Users (SocialTimes)
Twitter will open its advertising platform to all users in the United States, the company announced on Tuesday. The self-serve advertising suite allows account administrators to run their own campaigns by promoting their accounts or individual Tweets to specific groups within the social network, and to track the results through Twitter analytics.

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Introducing Vine: INFOGRAPHIC

CareWorks Tech has created an infographic called, “Introducing Vine,” which explores how companies can make use of Twitter’s video-sharing app.

According to the graphic, mobile video will represent 66 percent of global mobile data traffic by 2017, up from 5 percent in 2012. The graphic also points out that 87 percent of marketers in the U.S. use video content for marketing.

The graphic includes tips and tricks on how you can use Vine for your company. We’ve embedded the entire image after the jump for you to explore further.  Read more

Twitter Introduces Vine, Looped Video Sharing Service

Twitter has a new video sharing service called Vine. Vine claims to be “the best way to see and share life in motion.” Like Viddy and SocialCam, the Vine app lets you post and share short video clips online. The unique aspect of Vine is that you edit as you are creating the video and the videos are looped.

Vine explained the idea in a blog post: “Posts on Vine are about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.”

Twitter CEO Dick Costello announced the new tool this week on Twitter, where he shared a video called “Steak tartare in six seconds,” which shows a quickly edited looped video of how to prepare the dish.

James Buckhouse, managing editor at Twitter, posted this very sweet video of two little kids riding a train together on the Twitter blog to show off the new service.