“Shockvertising” allows companies to stand out, while social media users gather the pitchforks, the torches — and sometimes, the money.
The #IceBucketChallenge flooded Facebook feeds, drew criticism, and has been credited with raising $100 million for ALS charities.
Why was Sadie so sad about her brother growing up? Right This Minute talked to Sadie’s mom to get the story behind the viral video.
After building an empire on plagiarized content, BuzzFeed justifies deleting the same content by saying it ‘didn’t meet editorial standards.’
Is Clickhole satire of clickbait, or satire as clickbait?
Here’s what online marketers can learn from these five social media campaigns that went viral.
Design agency The Pink Group created a piece of content that amassed many social shares. How did they do it?
Viral stories serve as proof that social media doesn’t really understand nuance: things are either black or white, there’s no room for grey area.
The popular myth about social media is that each piece of content is equal.
The Singapore Tourism Board removed a promotional video from its YouTube channel after it was described by local news media as “so bad it will go viral.” The video, which was removed after only 400+ views, was accessible elsewhere and did go viral.