Design agency The Pink Group created a piece of content that amassed many social shares. How did they do it?
Viral stories serve as proof that social media doesn’t really understand nuance: things are either black or white, there’s no room for grey area.
The popular myth about social media is that each piece of content is equal.
The Singapore Tourism Board removed a promotional video from its YouTube channel after it was described by local news media as “so bad it will go viral.” The video, which was removed after only 400+ views, was accessible elsewhere and did go viral.
With rolling news coverage and frenetic social media updates, the truth doesn’t always win out over the conspiracy theories.
The track that seems to both celebrate and mock the #selfie has amassed more than 30 million views on YouTube and is No. 1 on the Billboard dance charts.
While the prevailing wisdom cautions that virality is unpredictable, new research shows there are ways to predict viral cascade growth.
Most marketers see “earned media” as the kind of coverage you don’t pay for. What many don’t realize is that earned media still comes at a cost.
Kim Stafford is just another example of how social networks like Tumblr, Twitter and Imgur are designed to strip stories of their context and reduce everything to a single line — or image.
A timeline of Facebook parties gone wrong [Infographic]