Posts Tagged ‘Viral Campaign’

IKEA is one of the world’s most recognizable brands. No matter where you live in the world, odds are you’ve got a friend with an EKTORP sofa, a FLARKE or a LACK table. IKEA is like the glue that binds our world together and if you step foot in an IKEA store anywhere on the globe you’d have no idea which country you are in (aside of course, from the currency written on the price tags). For this reason, IKEA is a prime candidate for successful global video campaigns and have done quite on their own in the viral arena, as well as with the help of their fans.
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If you are like many online marketers, you are tirelessly searching for the key to creating a successful viral campaign. Last month, BuzzFeed and Huffington Post co-founder Jonah Peretti gave an awesome talk at the New York Viral Media Meetup. In his talk, entitled ‘Mormons, Mullets and Maniacs’, Peretti offered up some great tips on how to go viral with your online campaigns, and we’ve compiled his talk, as well as some of our own ideas, into seven tips for viral success. Although there is no true recipe for going viral, these tips are a great starting point and you should keep them in mind before embarking on your next online marketing campaign.
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Chatroulette has proven to be a great platform for meeting random strangers, checking out pantsless dudes, achieving fame as an improv comedy pianist and, surprisingly, advertising. A number of companies have launched creative advertising campaigns, using Chatroulette to spread the word about their products and companies in unique ways. From a hot chick going all exorcist mid-striptease to an April Fools joke to on camera murder, we’ve compiled a list of some of the most creative Chatroulette ad campaigns.
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Honda Australia is taking the age-old question of “how many ____ can you fit in a phone booth” to the next level with an online viral video campaign that asks “How much ____ can you pack in a Jazz?” Honda joins the ranks of car companies that are using viral video to promote themselves on the web with this new Honda Jazz video campaign. So far the company has packed as much Hipster, Rap, Ninja and Massive as they could into the Jazz and garnered nearly 350,000 views in the first week.
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France is following in the footsteps of Blendtec’s popular ‘Will It Blend?’ with a new French tourism campaign in the Netherlands called ‘Will It Mix?’ The campaign takes a hilarious look at whether the French mix well with other cultures by blending the French icons Asterix and Obelix together with Harry Potter, Mario, Dirk Kuijt and ET. Will it mix? You’ll have to watch the video after the jump to find out.
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Samsung is making YouTube history with a new game takeover that brings their recent 3D projection mapping sensation to life, serving viewers up with an interactive experience like none YouTube has seen before. When Samsung’s 3D Event game begins it looks like a regular YouTube page. However, within minutes the screen begins to break apart and the interactive experience begins. Find out more about Samsung’s game after the jump.
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Global Sport and Outdoor Brand Hi-Tec finally admitted this month that they were the force behind the massively viral ‘Liquid Mountaineering’ video that has taken the Internet by storm over the past several weeks. The video, which shows a group of outdoorsmen literally running on water thanks to Hi-Tec shoes and has sparked controversy and conversation on the Web, has been confirmed a hoax.
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A new viral video from Hi-Tec Sports has a lot of viewers scratching their heads and raising their eyebrows, asking, “Could it really be possible to walk on water?” The new viral from Hi-Tec is a documentary-style clip introducing a new sport called Liquid Mountaineering, in which athletes take a running start and run on top of water. Jesus would love this sport.
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Last July Evian unleashed its viral video campaign, Roller Babies, on the web. The video, which jokingly illustrates the youthful effect Evian mineral water has on the body by showing a bunch of babies freestyle roller-skating, received a whopping 102 million views, 130,000 comments and 500,000 Facebook fans across a number of Roller Baby fan pages. Now, ten months after the online release of Roller Babies, Evian is taking a hint from the success of their viral campaign and is bringing the Roller Babies to television.
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