viral video

Charlie Bit My Finger Hits Half A Billion Views, Launches Spin-off Series

Charlie Bit Me Today

As Gangnam Style approaches 1 billion views, another viral video is making history on YouTube as well. Today, ‘Charlie bit my finger’ became the first non-professional, non-music video to surpass half a million YouTube views. The video hit the landmark just in time for the launch of three new original web shows staring viral stars Charlie and Harry, along with their younger brother Jasper.

Read more

Mediabistro Event

Organize Your Social Media Strategy with Google

  Find out how to use Google Tools to manage social media content and campaigns in our Social Media Marketing Boot Camp, an interactive online event starting June 6. Monica Morse (left), head of social & SMB solutions at Google, will familiarize you with a wide range of Google tools such as trends, Google+ and Hangouts. Learn more about our our twelve event speakers and register here.

The Making Of A Viral Video Hit: Betty White Raps [Case Study]

Betty White Lifeline

Have you ever wondered what goes into creating a successful branded viral video? Brands go viral all the time, from Old Spice to Skittles, but what goes on behind the scenes to catapult these brands to viral fame? I spoke to Steve Terrell, Senior Vide President of Sales, Marketing and Public Relations at The Lifeline Program, to glean a little insight into the making of their latest viral campaign—‘Betty White Raps ‘I’m Still Hot’ with Luciana’.

Read more