Posts Tagged ‘viral video’

The Making Of A Viral Video Hit: Betty White Raps [Case Study]

Betty White Lifeline

Have you ever wondered what goes into creating a successful branded viral video? Brands go viral all the time, from Old Spice to Skittles, but what goes on behind the scenes to catapult these brands to viral fame? I spoke to Steve Terrell, Senior Vide President of Sales, Marketing and Public Relations at The Lifeline Program, to glean a little insight into the making of their latest viral campaign—‘Betty White Raps ‘I’m Still Hot’ with Luciana’.

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Jun Group CEO: “Viral Video Is A Myth”

Michael Reichgut

“We believe that viral video is a myth,” Jun Group CEO and Founder Mitchell Reichgut told me in a Skype call yesterday afternoon. What does he mean by “myth”? Basically, the idea that a video can get millions of views on its own, without a very well funded and constructed strategy or a push from mainstream media, is bogus.

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Actor Ryan Gosling Embarrassed About Street Fight Viral Video

Ryan Gosling Street Fight

Last month a video of actor Ryan Gosling breaking up a street fight went viral on YouTube, with the original clip garnering nearly 1 million views and getting more exposure on news sources like TMZ, MTV and beyond. This week, Ryan Gosling spoke out about the video, telling MTV that he is embarrassed about the video and about the entire situation.

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Top 10 Most Viral Video Ads Of All Time According To Ad Age

Old Spice Farewell

What is your favorite viral advertisement of all time? Is it the Volkswagen mini-Darth Vader spot? How about the Old Spice response campaign? Or maybe it’s Doritos’ Crash The Super Bowl campaign? If these are among your favorites, you’re not alone. These are three of the top 10 most viral video ads of all time, as recently reported by Ad Age.

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