Posts Tagged ‘viral video’

This week’s funny video roundup includes an unusual talent, a five-year old’s impression of some popular brands, a receipt-giving dog, a human jukebox and more. So grab a cup o’ joe, take a seat and get ready for some serious lolz.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

A new study from Jun Group finally puts a value on earned media and reveals that, indeed, brands that run viral campaigns in which they pay for views actually do see post-view action worth up to 30.1 percent more than what they spend on their campaigns.

We take a look back at some of the funniest viral videos of 2011. What was your favorite YouTube video this year?

Over the course of the year we’ve compiled over 50 lists of videos, from the best dubstep videos to the best juggling videos, memorable iPhone hoaxes, Siri videos and more. We’ve picked out the top 10 of these lists, based on popularity as well as how well they sum up the year’s video trends.

Social video platform Jun Group has just released a new infographic that provides some insight into the emerging trends and usage patterns n social video. Some of the findings may surprise you.

Over the summer, YouTube revealed that hundreds of partners are now making six-figure incomes, but how much do individual partnerships make? Earlier this week The New York Times reported that it may be more than you think.

Have you ever wondered what goes into creating a successful branded viral video? Brands go viral all the time, from Old Spice to Skittles, but what goes on behind the scenes to catapult these brands to viral fame? I spoke to Steve Terrell, Senior Vide President of Sales, Marketing and Public Relations at The Lifeline Program, to glean a little insight into the making of their latest viral campaign—‘Betty White Raps ‘I’m Still Hot’ with Luciana’.

“We believe that viral video is a myth,” Jun Group CEO and Founder Mitchell Reichgut told me in a Skype call yesterday afternoon. What does he mean by “myth”? Basically, the idea that a video can get millions of views on its own, without a very well funded and constructed strategy or a push from mainstream media, is bogus.

Last month a video of actor Ryan Gosling breaking up a street fight went viral on YouTube, with the original clip garnering nearly 1 million views and getting more exposure on news sources like TMZ, MTV and beyond. This week, Ryan Gosling spoke out about the video, telling MTV that he is embarrassed about the video and about the entire situation.

What is your favorite viral advertisement of all time? Is it the Volkswagen mini-Darth Vader spot? How about the Old Spice response campaign? Or maybe it’s Doritos’ Crash The Super Bowl campaign? If these are among your favorites, you’re not alone. These are three of the top 10 most viral video ads of all time, as recently reported by Ad Age.