Mobile solutions provider Mobclix has upgraded its platform with enhanced analytics and new features to help its application developer customer better monetize their iPhone apps. The Mobclix platform focuses on three distinct areas – analytics, monetization and distribution – all in the name of enabling content owners and advertisers make the most of their mobile offerings.
With version 2.0, Mobclix becomes the only platform to include yield optimization, which guarantees 100% fill rates for all US inventory, according to co-founder Vishal Gurbuxani. The company is able to do this because of its relationships with multiple ad networks and deep audience segmentation to ensure all ads are targeted to the right consumers, he said.
Other enhancements include a link exchange program; interactive advertising so advertisers can take advantage of the iPhone’s accelerometer and other advanced features and hooks into Facebook Connect, Twitter and Open Social to track viral distribution.
Mobclix also added Touchstream Event Logging, which can track what a user does in an application to determine latency and other issues that may be hampering performance; a new dashboard with in-depth analytics; an updated SDK library; user comments and ratings capabilities and a new ad dashboard for on-demand self-serve ad reporting.
