Posts Tagged ‘Vitrue’

Shareholders Sue Facebook | Disqus Adds New Features | Oracle Acquires Vitrue

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Facebook Faces Shareholder Lawsuits (AP)
Facebook’s fourth day of trading as a public company saw an increase in the company’s stock price and shareholder lawsuits related to the social network’s botched initial public offering. Several shareholders who bought stock in the IPO have filed lawsuits against Facebook, its executives and Morgan Stanley, the IPO’s lead underwriter. Reuters Meanwhile, Facebook is considering a stock-listing proposal put forward by the New York Stock Exchange, a source familiar with the situation told Reuters, in the wake of a disappointing initial public offering last week on the rival NASDAQ bourse. Facebook has exchanged phone calls and emails with NYSE Euronext and are considering their pitch, the source said without elaborating on specifics. CNET Facebook plans to open its first Middle East office in Dubai next week, according to the Associated Press. This United Arab Emirates city is considered the Silicon Valley of the region, so it makes sense that the social network would put its Persian Gulf hub here. The Hill Republican and Democratic lawmakers on Wednesday began to look into the debacle of what was supposed to be the social networking company’s crowning achievement. Lawmakers want to know whether institutional investors got a sneak peek at an updated analysis, written just before the initial public offering, that gave a more pessimistic assessment of Facebook’s future revenues. AllFacebook Some Facebook page administrators are seeing messages in the top-right-hand corners of their timeline pages urging them to create Facebook ads and containing a “promote your page” button. Have you seen similar messages on Facebook pages you manage? Mashable A Facebook page and a six-minute video tell the story of a 12-year-old girl whose mother died when she was 3 years old, grew up being abused by her father and bullied on her Facebook page. Eventually, the girl commits suicide. There’s just one problem: this is all fake. Read more

Oracle Acquires Social Marketing Company Vitrue

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Enterprise service provider Oracle has just purchased Vitrue, a cloud-based social marketing platform that integrates brands with major networks like Facebook, Twitter, and Google+, as well as emerging platforms like Instagram, Pinterest, and Klout. Social media marketing is definitely hitting the main stream with this one.

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If Content is King, How Do Facebook’s Ongoing Changes Make Analytics Queen?

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According to guest blogger Reggie Bradford, CEO of Vitrue, those in our industry fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social data so the best social strategies can be identified and put into play. Facebook underlined that importance this week with new analytics tools for Pages.

Bradford explains why he sees that the need for analytics, as well as advanced social marketing technologies, has just been kicked up several notches.

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Everyday Health Initiative Offers Content for Advertisers’ Facebook Pages

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Online editorial health content from Everyday Health will now be available for use on the Facebook pages of advertisers following the launch of its Socially Enabled Brand Sponsorship platform, which uses technology from Buddy Media and Vitrue.

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Interview With Reggie Bradford, CEO Of Vitrue

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-Vitrue Logo-Want to learn more about some of the Facebook Page promotion opportunities that are out there? In this interview between MediaBistro’s Matt Van Hoven and Vitrue’s CEO Reggie Bradford, we learn more about Vitrue’s offering including Wall Apps, a feature we wrote about earlier this week. Unfortunately this is not part of our normal podcast series so for those of you viewing this in the feeds, you may need to visit the page to view it.
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