Online brand advertising measurement system Vizu has teamed up with three other ad companies that deal specifically with brand advertisement within social networks. AdNectar, Buddy Media and Lotame are all using Vizu’s Ad Catalyst brand ad measurement system to extend the feature set of their own products. Given the social media directives of these other ad companies, there’s a reason they’ve all chosen Vizu’s Ad Catalyst system.

The ads used in social networks are decidedly different from those found on other sites, and as ads continue to evolve within the social media realm, the way in which a brand marketing success is measured must change with time as well. That’s where Vizu comes in.
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