Based on a study by digital agency SocialVibe in May 2011, 94% of voting-age social media users are more likely to watch an entire political message viewed online, and then 39% will share it with an average of 130 friends. The study also found that an investment of $25,000 in a campaign that engages social media users could spread the content online to people of voting age in all 50 states within 24 hours. That’s a lot of bang for the buck.
