Most people think the key to going viral has something to do with the content of their posts, and while it does, they tend to ignore that one of the key elements to going viral is being memorable. If your latest post, your site or the image on your post isn’t something unexpected or new, nobody’s going to share it. I thought I’d use this principal to try something very different. One surprising way to possibly go viral and set yourself apart is to modify your ‘about us’ page or maybe change your ’404 page’ to be something viral. The fail-whale isn’t an accident. See below for some of my tips to go viral through unexpectedness. Read more