Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Social Media Newsfeed: Facebook Pitch | LinkedIn Follows | Wii Social Network

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Facebook: We’re ‘Very Focused’ on Putting Ads in Newsfeeds (CNET)
Facebook chief operating officer Sheryl Sandberg and investor Marc Andreessen again made the case for the social networking giant’s opportunity in the mobile market, saying advertising on smartphones and tablets is the company’s primary focus. The two, speaking Tuesday during an interview with Charlie Rose at the Advertising Week conference in New York, dismissed concerns that Facebook is struggling and said it’s making strides in mobile. CNBC The social network is trotting out advertising executives from across the organization to pitch to ad buyers and brands that Facebook ads work. The company is sharing the results of studies, and talking about how it closely targets users, which means potentially better ad results and potential privacy concerns. The New York Times Sandberg played down the company’s falling stock price, saying the ethos of the West Coast meant that the company had already moved on. “While certainly people were disappointed, you know, Silicon Valley companies, we cycle quickly,” she said. “We iterate so quickly, and so we’re pretty good at moving forward. We launch products. Some of them work. We launch the next product.” AllFacebook Facebook recently redesigned its help center in an effort to get answers quicker to the people who need them. The homepage now has six major topics: privacy basics, what’s new, report an issue, timeline, safety and games and apps. Mashable Facebook CEO Mark Zuckerberg said in an interview on NBC’s Today set to air on Thursday that he lives a “simple” life and proudly wears the same thing every day. Zuckerberg — who has appeared on GQ and Esquire‘s worst-dressed list in 2011 — confessed in an interview taped last week with Today host Matt Lauer that he owns “maybe about 20″ identical grey T-shirts. Read more

Netflix Stock Prices Dive Almost 19 Percent After Announcing Loss of 1M Subscribers

netflix, web video

All looked bright for the company, but in July, Netflix announced they would be changing their subscriber price structure on September 1, 2011, increasing the monthly fees by $6 without any improvement in service. Speculations were positive and even Wall Street thought the change would do the company good. But that didn’t happen. Last week, their stock prices took a dive of almost 19 percent.

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BBC Worldwide Pushes Into The Games Industry

BBC Worldwide

MCV Games is reporting that BBC Worldwide is taking a step back into the gaming arena, having engaged in talks with publishers and developers to turn key franchises into multi-platform game products. Although the timing has yet to be announced, BBC is looking to aim at a younger demographic and release games on the Wii, DS, iPhone and Facebook.

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