As more and more brands are opening up shop on their Facebook pages it is becoming increasingly important to find ways to reward customers for purchasing and sharing. As a result, we are seeing an influx of special offers like group deals and flash sales hitting Facebook commerce stores. I had the opportunity to speak with several leaders in F-commerce—SortPrice, Zibaba, and WildFire—to find out more about how these deals work, why they’re great for creating a buzz, and how they play into the future of F-commerce.
