Posts Tagged ‘Windows Mobile’

Nielsen released another of their fascinating reports focused on the mobile world. The report focuses on smartphone use by age categories. And, there are a couple of interesting twists revealed by their data. Overall, 43% of phone owning adults have a smartphone. While it is probably not a surprise to most casual observers that the smartphone penetration rate for mobile phone owning young adults (ages 25-34) is 62%, it may surprise you to learn that the second fastest growing smartphone owning group are people in the 45 to 50 year category. Smartphone ownership by this cohort grew by 5% in just a single quarter.
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If you have an iPhone running iOS 4 (or newer) or an Android phone running Android OS 2.1 (or newer), accessing Google+ is a matter of downloading and installing the appropriate free app. However, there is no app for an iPhone running an older version of iOS, an Android phone running an older version of Android or some other phone (Nokia with Symbian, Windows Mobile or Windows Phone). If your phone is in this last category, Google has a support page to help you out.
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Two years ago (2009), I noticed that Microsoft Reader was once again being promoted on Microsoft.com after a four year absence.
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In March, I took a look at IDC;s mobile platform forecast for 2015 and was fascinated by their prediction that Windows Phone would be the second largest in marketshare.

In 2015: Android Rules, Symbian is Gone, iPhone is Flat, & Windows Phone is #2?

Now, All Things Digital reports on Gartner’s 2015 mobile platform forecast which also has Windows Phone as having the second largest marketshare.

Windows Phone 7 Will Overtake iOS by 2015, Says Gartner

I placed IDC’s and Gartner’s 2011 and 2015 forecasts side-by-side in the table above so we could see how much they agree (or not). Curiously, IDC and Gartner agree more about what 2015 will look like than 2011. Their 2015 forecasts are within a percentage point or two. However, their forecast for this year (2011) differ significantly for Android and iOS (iPhone/iPad).

IDC says that Android will have a 39.5% marketshare this year while Gartner says it will be 22.7% (a difference of 16.8). The 2011 forecast for iOS is less dramatic but still appears significantly different. IDC says iOS device will have a 15.7% marketshare this year while Garter says it will be 19.4% (a difference of 3.7). Both analysts, however, see Android as the dominant mobile platform in 2015 with Windows Phone a distant number 2 in marketshare. Still, Microsoft and Nokia must be encouraged by these forecasts. Now, if only Nokia would actually deliver these magical future Windows Phone devices.

Lots of Microsoft support coming from MySpace today. Announced at the CTIA Wireless 2009 conference as well as the Web 2.0 Expo that will be going on in Las Vegas and San Fransisco respectively, Microsoft Windows Mobile as well as Microsoft Silverlight are both supported by MySpace. The added support extends MySpace’s mobile accessibility as well as the potential for more MySpace OpenSocial applications from developers and third parties.

MySpace has actually partnered with Microsoft to set up the new offerings. While the Windows Mobile 6.1 support won’t be available until later on this summer, the application will be better optimized for a friendlier user interface with improved options for direct delivery of MySpace-related content. Several of MySpace’s main social features are to be tied in with the Windows operating system itself, for better accessibility and media-sharing options for users on the go.
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