Any new physical package for technology creates a wide range of new possible uses for it, as the smartphone demonstrates. That possibility accounts for the enthusiasm the Google Glass users at I/O reported about the device. But to succeed, Glass will have to appeal to average users. To do that, it will have to clear several substantial hurdles.
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While it’s popular among women, Pinterest is causing stress among moms, who see all of the photos of other women’s food, home and craft triumphs as evidence of their own failure, a TODAY show survey of 7,000 mothers found.
Earlier this year, British YouTuber Benjamin Cook’s “Becoming YouTube: Girls On YouTube” sparked some controversy–mainly because it ignored the fact that there are hugely successful female YouTubers, such as Grace Helbig, iJustine, Hannah Hart and Jenna Marbles, the second most-subscribed-to creator on YouTube with over 8 million subscribers and 1.1 billion video views. It also left out the voices of some of YouTube’s more seasoned and successful female stars, many of whom actually feel empowered by their YouTube fans and tout the advantages of being women on the video site. We’ll hear from a couple of these more optimistic female YouTubers shortly, but first – here’s a look at some of the biggest issues brought to light in Cook’s ‘Girls On YouTube’ video.
LinkedIn used its massive reach to poll women worldwide about what they want from their work lives. The professional social network compared what women said they want now to what they said they wanted 5 to 10 years ago. While the methodology wasn’t entirely scientific, one interesting trend emerged.
Riviera Partners, a California-based recruiting service crunched some numbers related to software developers it helped place in Silicon Valley in 2012. The numbers are pretty stunning. A junior-level engineer working in PHP, the least lucrative of the major programming languages, earns $75,000. But just 14 percent of the people benefiting from the tech boom are women.
Diversity has edged up to the foreground in recent weeks as a chronic problem in the tech industry, but one attempt to address gender diversity is meeting with criticism by male tech impresarios.
While women make up only 17 percent of the delegates at this week’s World Economic Forum in Davos, Switzerland, they have already contributed more than a third of all social media activity related to the annual meeting.
At the 400 largest companies headquartered in California, women filled less than 10 percent of top executive jobs at the close of fiscal year 2012, and Silicon Valley companies had fewest women in top jobs according to a study released by the University of California, Davis.
Tech geeks may scoff at Pinterest for its heavily female user base, but e-commerce sites do not. That’s because women handle most discretionary spending in the U.S., deciding what to buy and buying it. Which leads to the success of mommy blogs and, as of today’s alpha launch, to websites like SkinnyScoop, a “cheat sheet” for consumer decisions aimed at women 25 to 50 years old.
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Announcing the Facebook Antivirus Marketplace (Facebook Newsroom)
We’re announcing the Antivirus Marketplace, developed with industry partners to enhance protection for people on Facebook. AllFacebook The Antivirus Marketplace features free downloads and six-month licenses from Microsoft, McAfee, TrendMicro, Sophos and Symantec. GeekWire The social network says its URL blacklist — which aims to stop its users from accessing malicious sites from Facebook — will also now incorporate the databases of those companies. The Next Web To access the new protection tools, all you have to do is visit the Facebook Security Page and select from the options listed on the page. Read more
