women

Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!

6 Potential Barriers to the Success of Google Glass

team-glass

Any new physical package for technology creates a wide range of new possible uses for it, as the smartphone demonstrates. That possibility accounts for the enthusiasm the Google Glass users at I/O reported about the device. But to succeed, Glass will have to appeal to average users. To do that, it will have to clear several substantial hurdles.

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Is It Harder For Women To Succeed On YouTube?

Girls On YouTube

Earlier this year, British YouTuber Benjamin Cook’s “Becoming YouTube: Girls On YouTube” sparked some controversy–mainly because it ignored the fact that there are hugely successful female YouTubers, such as Grace Helbig, iJustine, Hannah Hart and Jenna Marbles, the second most-subscribed-to creator on YouTube with over 8 million subscribers and 1.1 billion video views. It also left out the voices of some of YouTube’s more seasoned and successful female stars, many of whom actually feel empowered by their YouTube fans and tout the advantages of being women on the video site. We’ll hear from a couple of these more optimistic female YouTubers shortly, but first – here’s a look at some of the biggest issues brought to light in Cook’s ‘Girls On YouTube’ video.

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