Word of Mouth - SocialTimes

7 Tips for Marketing Your Content

Tom Johansmeyer — Tue, 30 Aug 2011 11:00:08 +0000

I’m knee-deep in launching a new blog. This will be my tenth (non-personal) blog launch/re-launch in six years. Each time I do it, I seem to forget (and re-learn) the pain that’s involved. Getting a blog off the ground is far from easy, and keeping it alive is even harder. Of the 10, five are alive and well, if in different hands, two are dead and two should be if they aren’t. For the tenth, it’s still too early to tell, but everything looks better than it has with my other launches.

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91% of Brand Convos are Offline – Where’s Social?

Neil Glassman — Wed, 15 Jun 2011 11:30:22 +0000

I’m certain I’m not alone in my thinking of social media as a platform to scale word of mouth (WOM) marketing. People participate in social media to interact with friends and like-minded strangers about things that interest them. Social media marketers engage their customers in ways that encourage them to spread the word. Viola! Everyone is talking about brands.

Well, that may not be what’s happening. Compared to offline, there’s very little WOM being generated on social media.

What’s going on and what does this mean for our social media strategies?

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BzzAgent Launches Alternative To Facebook Pages

Kristen Nicole — Mon, 18 May 2009 09:48:54 +0000

Word-of-mouth marketing company BzzAgent is launching a new product today, seeking to create a better way for brands to engage consumers. Called BzzScapes, the new tool acts as a social media tool as well as an extension o the company’s client services.

So what is a BzzScape? It’s a web-based, social destination where people can create a page for any given brand, and add information about that brand as they see fit. A mix between a product review site and Facebook public profiles, BzzScapes aim to provide an open forum for consumers and brands. While anyone can create a brand page on BzzScapes, brands also have the ability to have one created, or to claim one that has been created for their brand. BzzAgent will offer a series of BzzScapes-specific tools for brands to use for things like market ressearch and managing their brand online.

Below is an interview with BzzAgent Founder and CEO Dave Balter, who speaks on the objectives for BzzScapes, as well as how it fits into the social media conversation.
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