Tumblr is growing rapidly, but its strongest demographic is one without much money to spend, making advertising on the blogging platform a tough proposition for its new owner, Yahoo.
Looking Back at WordPress on its 10th Birthday (infographic) (VentureBeat)
It’s a little hard to believe that the publishing world has only been using WordPress for a decade, as Monday marked the 10th birthday for the platform. Back in 2003, WordPress was the new kid helping those that wanted a simple publishing tool.
Vast Oklahoma Tornado Kills at Least 91 (The New York Times)
Emergency crews and volunteers continued to work through the early morning hours Tuesday in a frantic search for survivors of a huge tornado that ripped through parts of Oklahoma City and its suburbs, killing at least 91 people, 20 of them children, and flattening whatever was in its path, including at least two schools. Much of the tornado damage appeared to be in the suburb of Moore, where rescue workers struggled to make their way through debris-clogged streets and around downed power lines to those who are feared trapped under mountains of rubble.
When Mel Taylor saw Hurricane Sandy coming, he saw an opportunity to launch BrigantineNow.com, a website that aggregates news focused on covering the Jersey Shore community of Brigantine, which sits north of Atlantic City. “I covered that horrible storm from a Dunkin’ Donuts and my house in Philadelphia. Nobody knew that,” said Taylor, founder of Mel Taylor Media, at America East 2013.
Gnip, which licenses so-called firehose data from Twitter, Tumblr, WordPress and Disqus to report to brands how they are being discussed on social media, will add data from several other major social networks, the company said today.
Facebook Officially Launches Lookalike Audiences (AllFacebook)
Lookalike Audiences, which Facebook began beta-testing last month, will launch this week as a targeting option on the social network’s power editor, allowing advertisers to reach out to potential customers with similar characteristics to their current customers. Facebook launched custom audiences last fall, which allowed brands to show ads to their current customers who were on the social network.
More people are searching for Tumblr on Google than for competing blogging platforms, including WordPress. What’s more, the keyword “tumblr” appears more often in the search box than even the general keyword “blog.” Is Tumblr becoming the household name for blogs, like Kleenex is for tissues or Styrofoam is for polystyrene?
HootSuite today released new apps to make blogs, videos, pictures, and other media much easier to post and monitor from within the social media dashboard. The latest round of 5 apps brings the total to 41 third-party tools and applications that HootSuite clients can use to customize their dashboards.
Users of WordPress’s premium services can now pay using digital-only currency Bitcoin, the company said today. WordPress users could previously pay with PayPal or a credit card, but each of those platforms comes with limitations. For example, PayPal blocks more than 60 countries according to WordPress.
HootSuite, a Web-based social dashboard, has 4 million users, the company said today. HootSuite netted its first million users over a two-year period and its final million in just four months. The fastest growth occurred in the U.S. and Europe.