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Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Speaker Gemma CravenVine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.

Social Media Newsfeed: Oklahoma Tornado Captured on Social Media | It’s Official: Yahoo Buys Tumblr

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Vast Oklahoma Tornado Kills at Least 91 (The New York Times)
Emergency crews and volunteers continued to work through the early morning hours Tuesday in a frantic search for survivors of a huge tornado that ripped through parts of Oklahoma City and its suburbs, killing at least 91 people, 20 of them children, and flattening whatever was in its path, including at least two schools. Much of the tornado damage appeared to be in the suburb of Moore, where rescue workers struggled to make their way through debris-clogged streets and around downed power lines to those who are feared trapped under mountains of rubble.

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How One Man Used WordPress to Launch a Site Covering Hurricane Sandy

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When Mel Taylor saw Hurricane Sandy coming, he saw an opportunity to launch BrigantineNow.com, a website that aggregates news focused on covering the Jersey Shore community of Brigantine, which sits north of Atlantic City. “I covered that horrible storm from a Dunkin’ Donuts and my house in Philadelphia. Nobody knew that,” said Taylor, founder of Mel Taylor Media, at America East 2013.

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Social Media Newsfeed: Facebook Lookalike Audiences | Twitter Patent

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Facebook Officially Launches Lookalike Audiences (AllFacebook)
Lookalike Audiences, which Facebook began beta-testing last month, will launch this week as a targeting option on the social network’s power editor, allowing advertisers to reach out to potential customers with similar characteristics to their current customers. Facebook launched custom audiences last fall, which allowed brands to show ads to their current customers who were on the social network.

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