It looks like it won’t be long before Xbox Live users will be enjoying Microsoft original interactive TV content. GigaOM’s Janko Roettgers reports that at All Things Digital’s Dive into Media conference, Microsoft’s Entertainment and digital media President, Nancy Tellem, announced that the company is working on producing its own premium interactive TV shows by the end of this year.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Today Vimeo released a new app for Xbox 360. Via the Xbox LIVE online entertainment platform, Xbox 360 users will now be able to sit back and stream Vimeo videos on their HD televisions live from the comfort of their living rooms.
Otto Berkes, one of the founders of Xbox, will replace 30-year veteran Bob Zitter as HBO’s chief technology officer, the company said today.
The world of online streaming video is heating up. Netflix is finally recovering from a problematic 2011 and HBO has had great success with their HBO Go app which allows HBO subscribers to watch their favorite programs on any device. Add one more device to the list, as HBO Go and Comcast’s digital video service are both coming to XBox.
YouTube has already tackled the web and mobile. Now they are moving on to full domination, bringing their service to television as well with the launch of a YouTube app for Xbox Live.
Microsoft’s Ben Rudolph provided a teaser preview of the upcoming Xbox Companion App for Windows Phone at Nokia World in London this week. The app will be free when it becomes available. The app is more than just a remote control. The app can, for example, search for a movie, provide detailed information about the movie on the phone (synopsis, cast and crew, etc.) and then start playing the movie on the Xbox 360 and its connected large screen TV. At this point, the Windows Phone can be used as a remote control for the movie playing on the TV through the Xbox.
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The introduction of the LOOT Active Camera opens the door to new realms of social video content experiences.
The programs will require subscriptions or payment to other TV services. Technically speaking, the Xbox should make it easier for users to access HBO shows. But, they will also need a subscription to the Xbox Live Gold online service — $60 a year.
All looked bright for the company, but in July, Netflix announced they would be changing their subscriber price structure on September 1, 2011, increasing the monthly fees by $6 without any improvement in service. Speculations were positive and even Wall Street thought the change would do the company good. But that didn’t happen. Last week, their stock prices took a dive of almost 19 percent.
Streaming video through a game console makes sense because the game systems are so versatile and user friendly. Still, forty-two percent of the Netflix users report watching video stream on their computers.
