“I’ll just Yahoo it.” That is the statement the second largest search engine in the world, Yahoo! Inc, hopes millions of Internet users make now that upgrades to its search product have been released. Sure, the new search on Yahoo is instant and user-friendly. But is it really enough to make Internet users stop saying “I just Googled it.”
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Yahoo! Finance will break in a brand-new New York studio with new original Web show Breakout, which will debut Monday, March 21, hosted by Jeff Macke, formerly of CNBC’s Fast Money, and Business Day reporter and former Bloomberg TV correspondent Matt Nesto.
Breakout will add new installments several times per day Monday-Friday, covering global trading and markets and featuring interviews with investors and traders.
It will mark the second original Web series on Yahoo! Finance, joining Tech Ticker, which peaks at 2 million views per day.
Mobile now commands 5% of the over all search spending in US and 97% of that market has been cornered by Google, according to a report by banking and investment firm Macquarie Group, using Efficient Frontier data. The report estimates that the mobile search spend could grow to $1.1 billion by the end of this year, which would represent a rise of 10% compared to 2010.
Yahoo! Movies has its popcorn ready for Sunday’s 83rd Annual Academy Awards, with all of its Oscars content sponsored by Chrysler.
Among Oscars-related initiatives: original video program Road to the Awards, the ability to predict the winners via Facebook on Oscars Pick-Em, and allowing its users to be fashion critics via Who Wore It Best?
Yahoo! said it drew more than 7 million unique visitors to its Golden Globes site, and its Oscars site for the 2010 event attracted more than 11 million.
Yahoo! adapted its Yahoo! Finance iPhone app for the iPad, releasing MarketDash, which syncs across the two previously mentioned Apple platforms, as well as Android, maintaining any changes made by users, Mashable reported.
MarketDash supports multitouch operation and offers finance news, stock charts, plot points, and stock tickers, according to Mashable, and it is available free-of-charge via the App Store.
omg! NOW, the first daily celebrity and entertainment news program from Yahoo!, is off to a rousing start, with items on Grammy Award winner and Justin Bieber conqueror Esperanza Spalding, Scarlett Johansson (no, she is not dating Sean Penn), Natalie Portman, Kevin Smith, and the breakup of Jude Law and Sienna Miller.
Kristen Aldridge hosts omg! NOW, and it is sponsored by the Ford Focus.
Orange, one of the leading mobile carriers in France, has replaced Google’s Double Click Ad serving platform with OpenX for its sites.
Social Media and mobile users hate ads the most, according to a new survey by Yahoo and The Nielsen Company. Mobile users were most likely to dislike ads with 63% of mobile device users disliking ads as compared to the 15% that disliked them, whereas 44% of social media users disliked ads as compared to 19% that liked them. In addition to this, Mobile ads are 50% more likely to cause negative feelings than website ads.
The Washington Post head of video editorial Steven King told Beet.TV the newspaper and Yahoo! have enjoyed a quick fix from The Fast Fix, a co-branded 60-second daily video update in which Chris Cillizza, managing editor of PostPolitics and author of blog The Fix, updates news from the Beltway. The Fast Fix has reached 1 million views per day, virtually equaling the viewership of MSNBC’s The Rachel Maddow Show, although, as Beet.TV points out, a comparison of a one-minute Webcast and a 60-minute television show is stretching it a bit.
The Captains of Industry lecture series at the 92nd Street Y welcomed Yahoo! CEO Carol Bartz and Bloomberg Businessweek chairman Norman Pearlstine earlier this month, and Bartz spoke about her college years, writing code on an IBM 1620 in 1967, working for 3M (she was fired before starting work due to allegations that she slept with her boss), Groupon’s valuation, employee turnover at Yahoo!, and the lack of probability of a merger between Yahoo! and Aol.
