How brands’ hashtags are being highjacked at the Olympics. Yahoo and Yelp partner to bring reviews to search. These stories, and more, in today’s Morning Social Media Newsfeed.
Restaurants’ Mobile Facebook Pages Integrated with OpenTable; Listings Added to Mobile Pages for TV Shows, Movies (AllFacebook)
Mobile Facebook pages for restaurants, TV shows, and movies will become much more useful shortly, as the social network announced two updates to its mobile pages that will launch later this week. For restaurants, Facebook users will be able to make reservations directly on their pages following an integration with online real-time restaurant-reservation service OpenTable, eliminating the need to visit the mobile sites of the approximately 20,000 U.S. restaurants that support OpenTable, or to launch the OpenTable application.
Tumblr Updates Boost Discovery of New Content (SocialTimes)
Tumblr Tuesday released mobile app updates for iOS and Android that will make it easier for users to discover new content on the blog network. The company billed the updates as an effort “to help you find more of the stuff you love.”
Yelp today introduced food ordering and delivery from its website and said that it will roll out transactions between local businesses and the consumers that find them through Yelp across all types of businesses in the coming months.
Yelp and Foursquare have been becoming increasingly similar over the last year, but each app offers something the other can’t do: With Yelp, users can’t search for all venues near them; they have to choose in advance what they want to do. With Foursquare, they can’t search for businesses in another neighborhood or city.
Banjo, one of the trailblazing crop of location-based social networking apps that launched three years ago, today launched an update that allows users to tune into real-time content based on topic area and to scroll back into the past to find content related to a particular event.
Last week in San Francisco district court, Yelp sued Timothy Catron, the apparent owner of the websites AdBlaze and BuyYelpReview, for selling fake reviews for the website, according to court documents.
Users appear to be losing interest in social networks as participating in them becomes mandatory, rather than purely recreational, according to a study conducted by E-Poll Market Research, a consumer research company that serves media, entertainment and Fortune 1,000 companies.
Yelp will roll out a “Call to Action” feature that allows merchants to support a single transaction on their Yelp business listing page.
Yelp is perhaps best known for bar and eatery reviews, but shopping is the dominant category on the site, leading the company to consider supporting e-commerce on its side, CEO Jeremy Stoppelman said in a presentation at the LeWeb conference in London today.