Video viewers found new meaning in the word “squat” when they noticed a man sitting on the toilet in the background of a workout video on YouTube.
YouTube’s first paid subscription channel to focus exclusively on the horror genre, SCREAMPIX must be written in all caps because the collection of full-length movies the channel contains is so terrifying that it has to be kept behind a paywall for safety. The channel is one example of what paid channels can offer viewers that a free channel can’t, as these movies will run in their entirety with no commercials and the channel itself contains a good browsing tool with reviews, descriptions, and suggestions of movies to watch.
Google’s kicks off its three-day I/O conference today, drumming up lots of chatter among techies but leaving at least some casual observers wondering what the heck I/O is. Fear not! Here’s our explainer.
Earlier this year, British YouTuber Benjamin Cook’s “Becoming YouTube: Girls On YouTube” sparked some controversy–mainly because it ignored the fact that there are hugely successful female YouTubers, such as Grace Helbig, iJustine, Hannah Hart and Jenna Marbles, the second most-subscribed-to creator on YouTube with over 8 million subscribers and 1.1 billion video views. It also left out the voices of some of YouTube’s more seasoned and successful female stars, many of whom actually feel empowered by their YouTube fans and tout the advantages of being women on the video site. We’ll hear from a couple of these more optimistic female YouTubers shortly, but first – here’s a look at some of the biggest issues brought to light in Cook’s ‘Girls On YouTube’ video.
After months of rumors, YouTube has rolled out 53 paid channels on the video-sharing site. One highlight is the Jim Henson Family TV channel, which includes full episodes of “Fraggle Rock.”
As early as this week, around 50 YouTube channels will live behind a subscription paywall, according to the Financial Times.
These days, more and more brands are incorporating YouTube into their online advertising and marketing strategies. But if you’re new to advertising on YouTube, it can be tough figuring out how it works and where to get started. We spoke with Michael Lanz, Industry Director, Social & Information at Google, and Jane Barrett, Director of Marketing and Communications at Zoosk, to glean some insight into the benefits of brand advertising on YouTube, as well as some tips on how to get started.
Happy Friday, SocialTimes readers! The internet is so vast, it’s nearly impossible to be there every time a skateboarder crashes or a kitten flails on a staircase, but watch these moments we must, because that is what we do. Here’s a round-up of video compilations that get your funny video watching done in a couple of glorious minutes so you can get back to your spreadsheets, or whatever it is you do.
How Facebook Could Disrupt Traditional Online Display Advertising (SocialTimes)
Facebook’s advertising revenue dropped slightly in the first quarter of 2013 compared to last quarter, but analysts at Spruce Media say that the company “is poised to disrupt traditional online display advertising by becoming the starting point for all media buys.” Their findings are outlined in Spruce Media’s State of Facebook Advertising Q1 2013 report, in which the analysts explained that “Facebook is laying this foundation through a combination of acquisitions, monumental ad product releases and market strategy.”
Twitter Opens its Self-Serve Advertising Platform to All U.S. Users (SocialTimes)
Twitter will open its advertising platform to all users in the United States, the company announced on Tuesday. The self-serve advertising suite allows account administrators to run their own campaigns by promoting their accounts or individual Tweets to specific groups within the social network, and to track the results through Twitter analytics.