You could be creating the best YouTube content in the world, but if you aren’t marketing it then the odds of your channel really taking off are slim to none. In his presentation of the YouTube Partner Playbook, Ryan Nugent talked about how to engage the YouTube community, social media and bloggers in order to promote your content and bring in more views.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
On the road to YouTube success, one of the best ways to monitor your growth and performance is through YouTube’s analytics feature, Insight. In his presentation of the YouTube Partner Playbook, Ryan Nugent offered up some tips on how to use YouTube Insight to learn from your successes and failures, and fine-tune your content so that you can be the best you can be.
YouTube is working on a Partner Playbook, chock full of tips to help their partners build their audiences, optimize discovery and maximize views. At a YouTube Partner MeetUp in New York on June 16, 2011, Ryan Nugent from the YouTube Next Up Lab presented a draft of the Playbook. This is part two in a series presenting tips gleaned from Ryan’s presentation of the YouTube Partner Playbook.
Ryan Nugent of YouTube’s Next Up Lab says, “50% of the work is making a great video and the other 50% is what you do when you upload it.” After the jump, we lay out some helpful rules and guidelines for optimizing your content.
