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Zinio App is Heading to Windows 8 Through Nokia Partnership

Digital newsstand Zinio has plans for a new Windows 8 app. The company has formed a partnership with Nokia to launch its app exclusively on Nokia Lumia smartphones. The partnership will include special magazine promotions for Nokia Lumia customers.

The app has been optimized for the Windows Phone 8 platform on Lumia devices. One new feature in this app is that content from multiple sources will be in one place, so you don’t have to launch into a new magazine to read articles from different sources. It also includes a new preference picker so that users can curate their reading list by area of interest.

Michelle Bottomley, president of Zinio, stated, “Nokia Lumia smartphones with Windows Phone 8 were the perfect platform for Zinio to bring the future of digital magazine reading for discerning digital readers. We’ve rethought every portion of our smartphone reading experience to be as intuitive as possible, allowing digital readers to fully immerse themselves in the magazine content that connects them with their diverse interests.”

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Zinio Introduces Refer-A-Friend Program

In a move to boost readership, digital magazine app company Zinio has created a new referral program. The Refer-a-Friend Program encourages customers to refer friends to subscribe to digital magazines. Each friend that a customer gets to sign up will receive a $5 credit for Zinio magazines.
Program participants can earn up to $100 in free digital magazines. Their friends get a $5 credit for signing up, as well as a free mini-subscription for signing up. Registration is required to participate. Follow this link for more details and to register.
Publishing partners involved in the program include: AFAR, Cigar Aficionado, Clean Eating, Cosmopolitan, Digital Photo Pro, Esquire, Golf Tips, Juxtapoz, Maxim, MuscleMag, Outdoor Photographer, Oxygen, Popular Mechanics, Reps!, Robb Report, Seventeen, Thrasher, and VIVMag.

Zinio Releases VIVmag for iPad

All-digital luxury title VIVmag released its free app for the iPad, powered by Zinio‘s UNITY platform and containing features such as in-line videos, mix-and-match elements, quizzes, and one-click shopping via interactive ads.

VIVmag is also available via PCs and for the iPhone. Users who download the VIVmag app for iPad will receive a 20 percent discount off the regular VIVmag annual membership access fee of $30, which includes six full issues, full access to the last issue, and free access to highlights from the past three issues.

Editor-in-chief Anne M. Russell said:

VIVmag has been defining the new standard for women’s magazines for the past five years. The VIVmag woman doesn’t just read content she enjoys — she lives the content that helps define who she is as a woman. Forging onto the iPad with a stand-alone app enables those VIVmag fans who rely on us to help create a balanced lifestyle to enjoy access anywhere they go, at any time, on their iPads.

Zinio and VIVmag global executive vice president and chief marketing officer Jeanniey Mullen added:

Since the launch of the iPad, consumers have fallen into one of two camps: Content fans tend to prefer to buy and read all of their magazines through the aggregated Zinio app for iPad. It’s simple to access and fun to use. Meanwhile, brand fans typically opt to also download a branded app to have a one-on-one relationship with a specific publication. At Zinio, we believe readers should have the freedom to choose, without any penalties for cross-platform purchasing.

Introducing The Book Futurists Video Series

The Book Futurists: Andrew Malkin, Zinio from Movable Type Literary Group on Vimeo.

GalleyCat, eBookNewser and the Movable Type Literary Group have teamed up to bring you The Book Futurists –a new video series featuring interviews with ten people from across publishing who are leading the digital revolution.

Over the next twelve weeks, we’ll introduce you to people across the digital publishing industry who are at the cutting edge digital book publishing. From design and marketing to editorial and journalism, these folks are turning the wheels of the eBook revolution.

In the first video, Jason Allen Ashlock, Principal at Movable Type Literary Group, interviews Andrew Malkin, VP of book content at Zinio. Malkin addresses Zinio’s eBook content distribution platform, the future of eBooks and the potential of hiring from outside of the publishing industry.