It’s all about the money … but the payday is going to someone you’re forgetting!
The Real Reason So Many Web Companies Are Filing for IPOs
Posts Tagged ‘Zynga’
IPO Market Roundup: 10 Social Media Sector Companies to Watch
It doesn’t matter that we’re coming up on the end of Q4. There’s A LOT happening in the social media IPO market right now! Check out these 10 companies:
Zynga Adjusts Valuation from $10B to $7B — Will the Market Buy It?
Zynga’s regulatory filing this morning shows that Zynga is preparing to offer 100 million shares at between $8.50 and $10. This could possibly net them up to $1 Billion if all goes well, and would price their entire company’s full worth at around $7 Billion, which is far lower than the $20 Billion that was suggested when Zynga first hinted at an IPO.
December IPO Will Value Zynga as Larger than Electronic Arts
According to news from Wednesday morning, the world’s gaming stock enthusiasts can stop the guesswork — Zynga is going to IPO in mid-December. Zynga plans to release 10% of it’s oustanding stock to the public at a price between $8 and $10, and it would bring Zynga around $900 million to make new FarmVilles, CastleVilles and probably something along the lines of ZyngaVille. For those of you interested in getting into the stock, you may be worried Zynga might do something crazy and try to start a theme park, but then again, maybe they’re smarter than that. Also, their initial stock price has some interesting quirks.
What You Need to Know About the Seven Hottest Social Media IPOs
The one you want is still a while off, but there’s plenty of action for you to drool over
Did Zynga Lose Half Its Value?
In fairness, how much of that $20 billion did it deserve anyway?
There’s Only One Place to Go for Social Media Stock Trading
Here’s the reason why everyone wants in on the “sideshow”.
Five Reasons Zynga Shouldn’t Go Public Yet
The best things come to those who wait… even if we want them right now.
Iglesias Shows Up in CityVille — Amazing Move or Pointless Pairing?
Next week, Enrique Iglesias fans will be blessed with an Avatar of the popular singer for the Zynga’s “CityVille” social game. The game is the company’s most popular title with 71 million monthly visitors.
On Tuesday, players of the Facebook game will be able to interact with Iglesias character when he visits their cities. They will have opportunities to collect items the singer is known for and even get a glimpse of his previews relating to his newest music videos.
Rightly so, there is a financial deal between Zynga and the singer, but the company did not offer those details. It would be interesting to know how much a celebrity makes for guest appearances on social games, another avenue for extra revenue for celebrity endorsements.
Iglesias’ team approached the gaming company with the idea for a game integration. The team has been involved with the the design from the beginning. Deciding things like what the characters could do and what players can collect, including virtual hats, boots, bling and a speed boat — relating to Iglesias life in Miami when he owned his very own speed boat. I wonder if he will be offering rides on platform.
“CityVille” is a pretty cool social game where players build and run virtual cities. The cities are developed with buildings, farms and the usual infrastructure in a real city. The game is free with Zynga earning money by charging for virtual decorative items for players who want to get ahead in the game.
Iglesias told the media he played the game only once — ouch for Zynga. He avoids video games because of their attention-grabbing effects on him. As a boy, he couldn’t pull himself away for video games – he steers clear of them.
Best Buy’s Dive Into CityVille: What We Can Learn
Zynga, the leading game developer in the social gaming market, has continuously proven itself with successful gaming titles: FarmVille, Texas Hold’em and CityVille. If we took the time to break each game down, we could analyze why Zynga did so well with its titles, but social gaming isn’t the only thing Zynga does well: effective social media marketing strategy is another one of Zynga’s success stories.
