Discovery Communications teamed up with Hive Media on new Facebook game Deadliest Catch: The Social Game, in which players act as the captains of their own crab boats, navigating the Bering Sea to launch and set pots and striving to move up the leader board.
Emmy Award-winning reality series Deadliest Catch will return to Discovery Channel for its seventh season this spring.
Discovery Channel Licensing vice president Elizabeth Bakacs said:
With console games, mobile games, and now a social-media game, Deadliest Catch fans can truly experience this heart-pounding hit through every interactive medium. Deadliest Catch: The Social Game is yet another great way Discovery brings its top programming to fans on every platform.
Hive Media CEO Brian Laing added:
Deadliest Catch: The Social Game allows players to be part of the camaraderie shared by the ship captains and their crews, while pursuing their quest to tame the Bering Sea. Since we began to preview the game on Discovery’s Deadliest Catch Facebook page, we’ve received outstanding fan support, with more than 5,000 people pre-registered for the game.