Amazon is notorious for making other businesses upset, be it partners or competitors. This time Amazon has made the box box retailer Target mad. The reason? Because Amazon encourages customers to check out products in physical stores but tries to compete by offering cheaper prices for shopping on Amazon.com.
The New York Times has more: “‘What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices,’ Target executives wrote in a letter to vendors, asking them to think of new pricing and inventory strategies, according to a note that Deborah Weinswig, a Citi analyst, sent to clients.”
Target has been selling Kindles in its stores since 2010. The company responded to our email inquiry with the following statement: “Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of ereaders and supporting accessories.”
UPDATE: This story has been updated since originally published to add in comments from Target.