Clif Bar and Kraft Foods have something else in common besides edible products: They were the only two companies to crack the top-10 list in the 2010 Breakaway Brands Study from strategic brand consulting and design firm Landor Associates that aren’t in the technology or media sectors.
The 2010 Breakaway Brands Study named 10 brands as those with the greatest sustained growth in brand strength from 2006-09, as the company teamed up with Wake Forest University’s Graduate School of Business to study brands’ business strategies, marketing initiatives, and category dynamics.
Facebook was the top technology/media finisher, placing second with 85 percent growth. It was followed in the sector by: BlackBerry (No. 3, 57 percent), LG Electronics (No. 4, 55 percent), Nintendo (No. 5, 51 percent), Google (No. 6, 36 percent), Apple (No. 7, 33 percent), iPod (No. 8, 30 percent), and Disney (No. 10, 17 percent).
As for the two “outsiders,” Clif Bar led the way at 97 percent, while Kraft Foods finished ninth at 29 percent.