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TED Launches iPad App

Nonprofit organization TED made its entry into the iPad world, releasing an app for the Apple tablet and planning a second version for the iPhone and iPod Touch in the first quarter of 2011.

The app allows users to browse through nearly 800 TEDTalks, ranging from three minutes to 30 minutes, and features include an “Inspire Me” button, which enables selection of speeches by length and type of talk; curated playlists of TEDTalks on topics including “The Power of Cities,” “How We Learn,” “A Greener Future,” and “Unconventional Explanations”; tags breaking the content down into about 250 categories, the ability to save speeches for offline viewing; and the ability to browse the play list while watching a TEDTalk.

The app was developed by Bookhouse Software‘s Matt Drance, who had been an applications-framework “evangelist” at Apple.

TED Media executive producer June Cohen said:

The iPad presents a thrilling new platform for delivering a TED experience. We rethought the user experience to take advantage of the portability, the touch screen, and the focused media time people have when they travel or settle in for an evening. We think TED fans will particularly love the “Inspire Me” button, which creates a custom play list to fill the exact amount of time they have free.

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