Last year Amazon and Kobo both opened their eBook stores Kindle Store in Spain, but these companies will be facing competition from Spain’s largest telephone operator Telefonica.

After partnering with device maker Mundo Reader to introduce an eInk eReader last summer, Telefonica is now partnering with Spain’s largest publishing group Grupo Planeta. Bloomberg has more: “‘Telefonica will provide the technology and distribution, while Planeta will offer the content,’ Carlos Domingo, director of Madrid-based Telefonica’s product development, said in an interview in Barcelona this week.”

The content will be available in Spain immediately and then in Latin America at a later date. Luis Miguel Gilperez, head of Telefonica Spain, told Bloomberg: “We are preparing different projects using Spain as the platform to launch them.”