Telstra Chooses SurfKitchen to Power TelstraOne Experience

Australian cellco Telstra has turned to SurfKitchen’s SurfKit Mobile Internet Platform to power its new TelstraOne Experience. The new Telstra portal gives users one-click access to all their favorite mobile services and apps, including widgets, Internet and native applications and Web links.

SurfKit integrates with the phone’s idle screen to provide the easy access. With it, Telstra can “deliver a branded and highly intuitive user experience enabling customers to quickly and easily discover, launch and customize mobile services on the home screen of mass-market devices,” the companies say.

With the SurfKit Launcher, TelstraOne Experience provides a customizable launch pad for whatever services the subscriber chooses. It also uses the SurfKit Storefront app, which streamlines the purchasing and installation of the mobile services, and SurfKit Widget Runtime, which provides a range of on-device widgets such as news and weather.

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