Text Messaging Tops in Mobile Marketing

image_coupon 717.JPGThey may not be glamorous, and some may appear bland to folks with shiny new iPhones, but text-messaging campaigns still result in a much higher response rate than other forms of mobile marketing. “Mobile Marketing: Consumer Perspectives,” the first report on mobile marketing from the Direct Marketing Association, found that text message campaigns account for 70% of the responses to mobile marketing messages, according to a Mobile Marketer story on the report.

Out of the mobile users surveyed, 24% have responded to a marketing message, which is even more impressive considering that roughly the same percentage of those surveyed had never received a mobile offer.
Aside from never having been contacted, why didn’t folks respond to a mobile offer? Either they weren’t interested, didn’t have a data plan or were worried about the cost of airtime.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!