A new study suggests that people prefer to go straight to the source when it comes to learning about social media.
Influence analytics company Appinions reports that the most influential brands on the topic of social media are primarily social brands like Facebook and Twitter.
Readers also turn to general news publishers like ABC News, Associated Press, and Washington Post for their opinions rather than technology blogs that focus narrowly on social media stories.
- Washington Post
- Simply Zesty (a digital agency based in Dublin, Ireland)
- Associated Press
- ABC News
Appinions measures each brand’s influence by the frequency and timeliness of their opinions, by the credibility and reach of the publishers that cite their opinions, and by the variety of networks that share what they have to say.